Céline’s Été pop-up at Selfridges demonstrates the enduring power of physical experience in luxury. Combining a beach-house-inspired environment, Takashi Homma’s dreamlike seascapes and an exclusive first look at the Fall 2026 collection, the activation creates a fully immersive brand world. More than a product launch, it invites visitors to step inside Céline’s seasonal narrative, turning fashion, art and atmosphere into one cohesive experience.

Thom Browne’s "Office Fantasia" at Selfridges transforms the Corner Shop into a mid-century workspace where corporate order meets athletic speed. To debut his ASICS collaboration, Browne has designed a space filled with steel desks, blinds, and oversized water coolers. By showcasing technical sneakers in jewellery vitrines, the installation elevates performance gear to collectible design, proving that in 2026, the modern uniform moves fluidly between the boardroom and the tra

Takashi Murakami’s Ohana Hatake blooms in Selfridges London with a joyful “Field of Flowers” pop-up. The immersive space brings Murakami’s iconic floral world to life through artful displays, candy-colored sliders, and exclusive product drops. Merging collectible culture with retail theatre, this playful activation redefines fashion experiences with a dose of whimsy, comfort, and sensory delight—showing how the best pop-ups invite you into a whole new world.

HOKA’s Run Stop Corner Shop reimagines retail through a playful, community-focused experience inspired by the local corner shop. Visitors can withdraw branded "Hokens" from a working ATM to spend on snacks and running essentials before exploring the hidden FlyLab, where the latest footwear innovations, including the Bondi 9, can be tested. The space also hosts runs and events, bringing runners together through shared experiences and innovation.