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Hugo Boss Chinese New Year Pop-Up Store and Cafe, Shenzhen Vientiane City China.


SDD24/07_05: Step into the enchanting world of the BOSS New Year Series Time Limited Experience Store and Cafe – a cutting-edge pop-up space that seamlessly blends black, white, and camel hues to create a contemporary ambiance.


Consumers can immerse themselves in the festive spirit with captivating dragon patterns and elegant calligraphy elements that adorn the activations alongside a fully functioning cafe space with a branded seating installation.


Pictures courtesy of Boss.





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