COS Flagship Store Opening, Beijing.

COS’s Beijing flagship embodies quiet luxury, blending minimalist design with subtle references to the Forbidden City. Gallery-like layouts, calm materials and local craftsmanship create a slow, considered retail experience, showing how future stores prioritise atmosphere, cultural connection and emotional engagement over noise, logos and spectacle.

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Lavazza × Moschino Pop-Up, Anfu Road Shanghai China

Lavazza x Moschino bring playful Italian flair to Shanghai with the “Espresso Your Style” pop-up. Set on Anfu Road, the immersive café merges fashion, design, and aroma through cloud-filled spaces, co-branded drinks, and limited-edition merch. From Blue Coconut Light Cloud Coffee to a sky-high photo zone, every detail celebrates creativity, connection, and expressive style—where coffee becomes culture and everyday rituals turn into immersive storytelling.

Jellycat Cafe Pop-Up Experience, Plaza 66 Shanghai China.

The Jellycat Café in Shanghai transforms retail into theatre. Plush toys become pastries, staff role-play checkout rituals, and Shanghai-exclusive editions fuel scarcity, emotion, and buzz, turning shopping into joy, storytelling, and cultural capital.

Pop Mart Global Landmark Store, Iconsiam Bangkok Thailand.

POP MART’s Global Landmark Store at ICONSIAM is a 760sqm playground where Thai heritage meets pop culture. A four-metre Molly in Chakri attire greets visitors, leading into fluid, river-inspired design, game-like collector zones, and the first POP MART Café outside China. From monumental installations to exclusive collectibles, every detail transforms the space into a cultural destination, part store, part theatre, all imagination.

Tiffany & Co. US Open Pop-Up Activation, Billie Jean King National Tennis Center.

Tiffany & Co. takes center court at the US Open, transforming the Billie Jean King Tennis Center into a world of luxury and sport. A giant Tiffany Blue tennis ball anchors the plaza, while inside, handcrafted championship trophies shine alongside a diamond-set HardWear by Tiffany racket and 24k gold vermeil ball. Blending heritage with spectacle, Tiffany partners with Meta AI to let fans imagine themselves as champions, proving luxury storytelling can sparkle courtside.

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