Oysho Ski Collection Lodge Pop-Up, Plaza Juan Goytisolo Madrid.
- Shop Drop Daily
- 4 days ago
- 2 min read
SDD25/49_01:
Oysho Lodge: When a City Pop-Up Becomes a Mountain Escape
Plaza Juan Goytisolo, Madrid
Oysho turns Madrid into an alpine escape with its latest brand activation, transforming Plaza Juan Goytisolo into a full sensory winter refuge. The Oysho Lodge pop-up invites visitors to step directly into a –10°C cabin and physically test the brand’s new ski collection, bringing technical performance and experiential retail together in a way that feels bold, playful and deeply consumer-centric. What unfolds is not just a product showcase, but a demonstration: the mountains arriving in the middle of the city.
