SDD & ME
SDD & ME is your backstage pass into the creative minds redefining how we experience brands today. Through candid, thought-provoking conversations, we spotlight the people driving the most exciting IRL activations, immersive installations, and the bold fusion of physical and digital storytelling. It’s where inspiration meets insight, straight from the visionaries making it happen.
SEEN STUDIOS
SDD& ME_005:
Designing the Future of Retail Through Culture, Connection, and Creativity
Blending strategy, storytelling, and spatial design, Seen Studios is redefining what brand experience means in the modern world. With roots in culture and a forward-looking approach to human connection, the agency operates globally while thinking hyperlocally, crafting experiential environments that feel both intelligent and instinctive. From immersive installations to purpose-driven retail concepts, Seen bridges the gap between physical and digital worlds, helping brands earn their place in people’s lives through empathy, innovation, and authenticity. In this interview, the creative leadership team, Blair Cooper, Moe Krimat, and Gursharan Panesar, share how Seen’s multidimensional approach is transforming retail into something far deeper than commerce: a space for belonging, dialogue, and cultural connection.
SDD& ME_004:
Making the Impossible Possible.
CARLA
SOBRINI
When it comes to delivering world-class brand environments, few agencies balance creativity and precision quite like Acierta. With studios in London, Paris, and Valencia, the design and production house has spent nearly two decades shaping extraordinary retail, event, and hospitality experiences for clients including Burberry, Loewe, Selfridges, and Farm Rio. At the helm is Carla Sobrini, Managing Director, whose leadership has helped Acierta build a reputation for fearless problem-solving, artisanal craft, and seamless global execution. In this interview, Carla shares how her team thrives under pressure, why craftsmanship and detail remain central to their DNA, and what excites her most about the evolving future of experiential retail.
SDD& ME_003:
Photographing the World's Boldest Brands.
TOM
MORGAN
From Soho to Shibuya, few people have captured the energy, detail, and atmosphere of the world’s most iconic retail environments quite like Tom Morgan. As the founder, Creative Director, and lead photographer of TDM.Space, Tom has built a global visual storytelling studio trusted by some of the biggest names in fashion and design; from Chanel and Nike to Burberry, Prada, and beyond. What started as a niche service in 2015 has evolved into a full-scale operation, with teams across continents delivering consistent, emotionally resonant photography and video for retail, VM, and experiential campaigns. In this interview, Tom reflects on what makes a space worth capturing, the differences he sees from city to city, and how a fleeting brand moment can be made to last through the right lens.
SDD& ME_002:
Designing Retail That Feels Alive.
![Gemma - Broadwick Studio[71]_edited_edit](https://static.wixstatic.com/media/eec426_3887770701174b4198a55bfad2e172c0~mv2.png/v1/crop/x_227,y_0,w_1186,h_1171/fill/w_777,h_767,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Gemma%20-%20Broadwick%20Studio%5B71%5D_edited_edit.png)
GEMMA BIDAUDVILLE
As Head of Retail at Broadwick Studio, Gemma Bidaudville plays a key role in shaping some of the most immersive, emotionally charged brand experiences in the retail world today. With Broadwick’s roots in live music events and culture-led creativity, the agency has earned a reputation for crafting spaces that go far beyond selling — they spark connection, invite exploration, and bring brand worlds to life in unforgettable ways. In this interview, Gemma gives us a behind-the-scenes look at how the studio’s signature “beautiful creativity” comes to life in retail, how she and her team navigate the tension between vision and practicality, and why the future of retail belongs to spaces that are adaptive, intentional, and deeply human.
SDD& ME_001:
Inside the Mind of Retail’s Sharpest Eye.
TIM
NASH
In a world where retail is constantly evolving, few voices have become as trusted, curious, and creatively attuned as Tim Nash, the driving force behind Shop Drop Daily. What started as a personal passion project has grown into the industry's daily dose of inspiration: a curated lens into the most captivating brand experiences and physical retail activations across the globe. In this exclusive interview, Tim reflects on what makes a brand moment truly memorable, how technology is shaping the future of physical space, and why retail still holds the power to move, connect, and inspire. Prepare to dive into the mind of a curator who never stops looking, and never stops sharing.
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