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'decoding the drops'
strategy + insight
fashion and coffee? turns out they’re a match made in milan.
from a giant goose sipping espresso above shanghai to cloud-drenched lattes and surreal photo zones, moschino x lavazza turned caffeine into couture.
this wasn’t just a pop-up — it was a playground of italian creativity, blending taste, texture, and theatre. every sip, every surface, every selfie told the same story: bold, surreal, and unmistakably Moschino.
fashion met flavour — and built a world you could drink in.
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heritage meets tropical, and the results were pure storytelling gold.
prada beauty didn’t just launch a lip balm — they built a fully connected campaign
fish & chips aren’t just food, they’re a brand playground
brands aren’t just building campaigns — they’re building
entire airport ecosystems
rhode didn’t just drop a lip tint — they built a whole ecosystem
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