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'decoding the drops'
strategy + insight

fashion and coffee? turns out they’re a match made in milan.

from a giant goose sipping espresso above shanghai to cloud-drenched lattes and surreal photo zones, moschino x lavazza turned caffeine into couture.

this wasn’t just a pop-up — it was a playground of italian creativity, blending taste, texture, and theatre. every sip, every surface, every selfie told the same story: bold, surreal, and unmistakably Moschino.

fashion met flavour — and built a world you could drink in.

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heritage meets tropical, and the results were pure storytelling gold.

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prada beauty didn’t just launch a lip balm — they built a fully connected campaign

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fish & chips aren’t just food, they’re a brand playground

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brands aren’t just building campaigns — they’re building
entire airport ecosystems

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rhode didn’t just drop a lip tint — they built a whole ecosystem

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SDD Shop Drop Daily

A daily drop of the best retail store concepts, visual merchandising, pop-ups, window displays and branded shop environments globally.

Curated by Tim Nash

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