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'decoding the drops'
strategy + insight

sometimes a brand world doesn’t need layers or long-winded storytelling...

Just one iconic idea executed brilliantly. acne studios proves it year after year with its signature bow.

a single symbol that becomes a whole universe: facades, installations, cgi, windows, products, packaging, all tied together with clarity, craft, and festive magic.

when one visual cue is this strong, it becomes a brand playground. instantly recognisable. emotionally warm. socially irresistible.

you don’t always need more ideas. you need one that ties everything together.

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heritage meets tropical, and the results were pure storytelling gold

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prada beauty didn’t just launch a lip balm — they built a fully connected campaign

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fish & chips aren’t just food, they’re a brand playground

fashion and coffee? turns out they are a match made in milan

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brands aren’t just building campaigns — they’re building
entire airport ecosystems

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rhode didn’t just drop a lip tint — they built a whole ecosystem

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