Peroni transformed Covent Garden into a 3D Renaissance masterpiece with "Il Fresco di Peroni". This immersive installation used forced perspective to turn a 2D mural into a physical world guests could step into. Visitors were served fresh pints by illustrated "beer-bearers" pouring directly from the artwork. Blending classical marble textures with modern Italian style, the space celebrated the ritual of aperitivo.

Barbour reimagined its heritage at Loch Ness with a high-concept takeover at Aldourie Castle. Moving beyond static launches, the first-ever Tartan Supper Club blended traditional countryside activities with modern luxury. This multi-day experience featured an intimate sunset supper, layered tartans, and a performance by a local pipe band. It marks a strategic shift toward experience-led engagement, prioritising community and authentic storytelling over traditional campaigns.

Oner Active took over London Marathon weekend with its "Oner Your Recovery" van, a chrome-finished sanctuary in Covent Garden. Reimagining the support truck, the space offered a high-impact recovery hub for female athletes. Over 600 visitors soaked up the vibes, with 100 finishers unlocking "Oner Toolboxes" packed with gear and beauty essentials. The activation turned post-race fatigue into a high-vibration celebration of community and female strength.