Shop Drop Daily

ZARA and Butterbear transformed a Shanghai landmark into “Butterbear Academy,” a playful school-themed pop-up. Across three floors, visitors discovered interactive classrooms, glowing paper airplanes, runway shows, exclusive capsule pieces, and a rooftop playground. Anchored by a giant Butterbear mascot and 24/7 check-in façade, the space blended nostalgia and creativity with shoppable tech moments. More than a store, it was a campus of discovery—proving how immersive worlds turn drops into last

The Nike x LEGO Playroom at Fanatics Fest NYC transformed retail into pure play. Designed by Hotel Creative, it fused Nike’s passion for youth sport with LEGO’s creative spirit. Guests moved from a fiery basketball court with oversized LEGO bricks and design challenges, to a calm blue zone for custom jerseys and minifigure trading cards, all inside a giant glowing Nike shoebox. An immersive, interactive brand world done right.

Lacoste’s “Fall Winter 2025 – Chapter 1” on Paris’s Champs-Élysées is a masterclass in immersive retail. Neon-lit tennis courts, life-sized trees, and a crocodile sculpture made of foliage blur indoor and outdoor worlds. Earthy tones, curated displays, and a forest mural create a sensory playground where sport meets nature, turning the store into an experiential destination that brings the brand’s heritage and identity to life.