L’Oréal Travel Retail APAC transforms Incheon Airport with the Prada Banana Balm Outpost, turning travel retail into an immersive brand experience. Bright visuals, live makeup shows, interactive engraving, and photobooths create playful, memorable moments, blending beauty, entertainment, and travel. This pop-up exemplifies future retail: experiential, shareable, and designed to connect with modern travellers, proving airports can be more than transactional, they can be cultural destinations.

Louis Vuitton’s Sanlitun Taikoo Li Maison reframes flagship retail as cultural infrastructure. Designed by Jun Aoki, the sculptural façade draws on Taihu stone and fashion silhouettes, blending local heritage with couture. Inside, light-filled atriums, a gallery-like retail journey and Beijing’s first Le Café Louis Vuitton turn shopping into a lifestyle experience. It’s a clear signal of future retail: architecture-led, culturally rooted, and built for connection, dwell time and brand immersion.

Piaget transforms Shanghai’s Zhang Garden into a rich fusion of heritage, craft, and contemporary storytelling. The pop-up exhibition blends Swiss mastery with local culture, showcasing high jewellery and watches in an immersive, artful space. With bold 60s–70s design cues, iconic collections, and a new boutique extension, it becomes a full brand world, proving how luxury retail can inspire, transport, and redefine what physical experience can be.