Jellycat Space Pop-Up Activation, Xi'an SKP and Beijing SKP-S China.
- Shop Drop Daily
- Feb 5
- 2 min read
SDD26/05_04:
Jellycat Space:
Where Physical Retail Becomes an Adventure
Jellycat reimagines physical retail as playful world-building with the relaunch of its Space concept across two major Chinese retail landmarks: a flagship experience at Beijing SKP-S and a complementary pop-up at Xi’an SKP. Together, the activations transform traditional toy retail into an immersive, narrative-led journey, positioning the brand not just as a product range, but as a universe to step into.
