Jellycat’s Dog Hotel at Chengdu SKP shows how the brand continues to build immersive emotional worlds around its characters. Framed as a playful hotel check-in experience, the activation blends storytelling, collectability and photo-ready design through themed spaces, giant plush installations and exclusive merchandise. More than a store, it creates a comforting, participatory environment that strengthens Jellycat’s growing strategy of turning physical experiences into cultur

Jellycat Space transforms physical retail into a playful, immersive universe across Xi’an SKP and Beijing SKP. Bold colour blocking, sci-fi scenography and space-vehicle installations turn store visits into interstellar adventures, extending from street to store. More than a toy launch, it’s world-building in action, inviting families to explore, photograph and emotionally connect. A standout example of how experiential design turns retail into imagination, memory and brand m

The Ritz Paris turns Place Vendôme into a festive world of nostalgia and storytelling. Centred on its mascot César, the pop-up blends craft, emotion, gourmet moments, and collectible design. From the six-meter bear-trimmed tree to the giant teddy and holiday boutique, it’s a masterclass in emotional branding, connecting hospitality, retail, and culture through immersive, multi-sensory experience.

Labubu celebrates 10 years with The Monsters: Now and Then—an immersive exhibition co-curated by Pop Mart and How2work. Featuring rare sketches and large-scale installations, it traces Labubu’s evolution from collectible to cultural icon. Blending nostalgia, artistry, and storytelling, the experience celebrates creativity, connection, and the enduring power of physical space in bringing brand universes to life.

Jellycat brings its playful world to life in Beijing with the Jellycat CAFÉ pop-up. Inspired by the city’s iconic rose, the space blends coffee culture, floral-themed collections, and whimsical design. Outdoor installations and photo spots extend the joyful atmosphere beyond the café, creating an immersive, shareable experience. It’s a perfect blend of lifestyle, retail, and storytelling—showcasing Jellycat’s “For the joy of it” philosophy in physical form.

The Jellycat Café in Shanghai transforms retail into theatre. Plush toys become pastries, staff role-play checkout rituals, and Shanghai-exclusive editions fuel scarcity, emotion, and buzz, turning shopping into joy, storytelling, and cultural capital.

POP MART’s Global Landmark Store at ICONSIAM is a 760sqm playground where Thai heritage meets pop culture. A four-metre Molly in Chakri attire greets visitors, leading into fluid, river-inspired design, game-like collector zones, and the first POP MART Café outside China. From monumental installations to exclusive collectibles, every detail transforms the space into a cultural destination, part store, part theatre, all imagination.

SDD24/40_01: The Jellycat Café Shanghai limited-time experience store at Jing'an Kerry Center offers an immersive journey into the world...