Jellycat Cafe Pop-Up Experience, Plaza 66 Shanghai China.
- Shop Drop Daily
- Sep 5
- 2 min read
Updated: Sep 8
SDD25/35_05:
Jellycat Returns to Shanghai with Limited-Edition Café Experience
Plaza 66, Shanghai China
The Jellycat Café is back in Shanghai, and once again it proves how physical retail can be transformed into pure theatre. What looks like a simple café-inspired pop-up is, in reality, a carefully staged brand activation that taps into nostalgia, storytelling, and social share ability, all the ingredients of modern experiential retail. Visitors don’t just shop; they step into a world where plush toys become pastries, and checkouts feel like part of the show.
