Burberry has turned Shanghai's Plaza 66 into a living English garden, proving that luxury retail is no longer just about selling products, but building worlds. Centred around a hedge maze, sculptural brand icons and immersive landscapes, the activation transforms heritage into experience. By inviting visitors to explore, linger and play, Burberry demonstrates how physical retail can create deeper emotional connections and lasting cultural relevance.

The Jellycat Café in Shanghai transforms retail into theatre. Plush toys become pastries, staff role-play checkout rituals, and Shanghai-exclusive editions fuel scarcity, emotion, and buzz, turning shopping into joy, storytelling, and cultural capital.

MAC’s new Shanghai flagship is a bold fusion of beauty, music, and industrial design. Created with architect Li Xiang, the space reimagines retail as an immersive, rhythmic art installation, where lipsticks become piano keys, mechanical forms frame product displays, and mirrors reflect infinite creativity. It’s more than a store; it’s a statement on the emotional power of makeup and the future of physical retail as a stage for identity, imagination, and culture.

SDD25/20_04: Casetify has unveiled its first-ever Casetify Travel pop-up in Shanghai, transforming the South Plaza of Jing’an Kerry Center into an immersive airport-inspired experience that fuses travel, tech, and self-expression. The space is themed "Start with resilience, defined by me" and showcases the brand’s new line of elastic, anti-fall suitcases and travel accessories. Designed like a futuristic city terminal, complete with check-in counters, baggage carousels, and b

SDD24/47_01: Fendi has raised the bar with its Holiday Season 2024 installations, which adorn flagship stores worldwide. Drawing inspiration from its storied heritage, the Italian fashion house has masterfully blended tradition with modern artistry. Each display captivates with a combination of iconic elements like the Peekaboo and Baguette bags, gift boxes, and whimsical accessories, forming colorful, illuminated holiday trees. The installations evoke the brand’s signature e