Jellycat’s Dog Hotel at Chengdu SKP shows how the brand continues to build immersive emotional worlds around its characters. Framed as a playful hotel check-in experience, the activation blends storytelling, collectability and photo-ready design through themed spaces, giant plush installations and exclusive merchandise. More than a store, it creates a comforting, participatory environment that strengthens Jellycat’s growing strategy of turning physical experiences into cultur

Dior evolves the "Fort Sauvage" narrative at Beijing SKP, turning the iconic fragrance into a total lifestyle symbol. Following its 2025 Somerset House debut, this activation merges rugged desert energy with a professional Dior Barber Shop and a "Sauvage Post Office" for tactile storytelling. By combining grooming services with gamified interactions and the presence of ambassador Yu Shi, Dior moves beyond the bottle to own the complete masculine ritual in the heart of China.

Longchamp’s "Rocking Horse Paradise" is a masterclass in using nostalgia to drive luxury engagement. By transforming its iconic galloping horse logo into a literal playground, the Maison replaces traditional retail formality with childlike wonder. Featuring electric rocking horses and retro Plinko games, the activation bridges the gap between French elegance and Lunar New Year joy. It’s a strategic reminder that in 2026, the most valuable brand currency is happiness.

Jellycat Space transforms physical retail into a playful, immersive universe across Xi’an SKP and Beijing SKP. Bold colour blocking, sci-fi scenography and space-vehicle installations turn store visits into interstellar adventures, extending from street to store. More than a toy launch, it’s world-building in action, inviting families to explore, photograph and emotionally connect. A standout example of how experiential design turns retail into imagination, memory and brand m

Moncler transforms Beijing SKP into a multi-sensory homage to the Moncler Grenoble universe. A futuristic wind-tunnel, aviation-inspired design, lasers, and a monumental silver skier recreate the energy of its mountaintop runway. This installation shows the future of retail: storytelling first, product second, an immersive world where performance, craft, and luxury collide.

Jo Malone London brings Game Night to life at Beijing SKP with a playful, luxurious pop-up inspired by classic British games. Giant cards, checkerboard patterns, and festive décor set the scene for exploring limited-edition Christmas fragrances. With scent layering, interactive draws, and premium engraving services, the space transforms gifting into an immersive, high-end experience that showcases the power of physical retail.

Louis Vuitton’s Lumière Voyage pop-up transforms a luxury atrium into a glowing dreamscape of art and travel. At its heart, golden illuminated flowers radiate warmth, reimagining the Monogram Flower as a symbol of exploration. Framed in gold and inspired by LV trunks, the space blends heritage with fantasy — where product, light, and storytelling meet to create an immersive journey through the art of travel.

RIMOWA’s Groove pop-up blends Art Deco elegance with modern minimalism. Inspired by 1920s architecture, the space uses grooved lines, marble flooring, and geometric pedestals to embody movement and travel. It showcases the new Groove leather bag collection—crossbody, hobo, and tote styles in soft pinks, rich maroons, and timeless monochromes—elevated through tiered displays and focused lighting. A refined, immersive concept that turns heritage into a contemporary design state

Giorgio Armani x KITH’s pop-up at SKP Beijing blends Italian elegance with New York modernity. Inspired by the word “Estate” (meaning both “summer” and “home”), the immersive space celebrates the second chapter of their collaboration with luxurious menswear, a new women’s capsule, and refined craftsmanship. The launch marks a global moment, pairing fashion with lifestyle aspiration in a setting that captures the spirit of summer sophistication.

SDD25/15_03: Burberry has unveiled a beautifully curated rooftop garden experience at Wuhan SKP to celebrate the opening of its new boutique. Located on the 5th floor of the mall, the activation transforms the rooftop into a quintessentially British setting, complete with park-style picnic benches and a striking central tent. The installation draws visual inspiration from the first three fashion seasons under Chief Creative Officer Daniel Lee, creating a cohesive brand narrat

SDD24/50_04: Valentino has unveiled its Avant Les Débuts 2025 early spring collection through a stunning pop-up concept store at SKP Beijing. Designed by Creative Director Alessandro Michele, the space showcases an elegant selection of men’s and women’s ready-to-wear, handbags, shoes, and accessories, including the highly anticipated Valentino Garavani Viva Superstar, 9to5, and Nellcôte handbags. Celebrating the holiday season, the pop-up merges luxury with creativity, offeri

SDD24/48_02: Step into a world where holiday fantasies come to life with Loro Piana’s stunning pop-up store at Beijing SKP. Located in the atrium on the first floor, this beautifully curated space blends elegant design with a warm, inviting atmosphere, embodying the brand’s signature refinement. The pop-up showcases the Après Ski collection, featuring luxurious fabrics and delicate textures that epitomize winter sophistication. Visitors are invited to immerse themselves in th

SDD24/47_05: Canada Goose has debuted an extraordinary pop-up store in Xi’an, blending the city’s rich cultural history with modern retail design. This unique space captures the brand’s deep connection to the Arctic, with a striking circular rooftop emblem symbolising its northern heritage and commitment to high-performance craftsmanship. Inside, the store highlights Canada Goose’s 2024 Fall/Winter collection, featuring premium outerwear and accessories renowned for their exc

SDD24/42_05: Prada has recently opened its breathtaking new boutique at Wuhan SKP, bringing the brand’s signature luxury and artistry to the heart of the city. Spanning over 1,000 square meters, the boutique offers a full range of men's and women's ready-to-wear, leather goods, footwear, accessories, and selections from the coveted Prada Home collection. A highlight of the store is its private space, dedicated to exclusive items such as the boutique jewellery line, including

SDD24/40_03: The Coach Tabby Shop has made a bold impression in two of Beijing's key retail destinations: SKP and Wangfujing. This installation beautifully blends Coach's signature luxury with the casual, urban charm of a classic New York City bodega, creating an engaging outdoor experience that captures attention and dirupts the everyday. The design brings a unique fusion of global fashion and local street culture, drawing customers into an immersive retail environment that

SDD24/35_05: The Miu Miu limited-time boutique at Beijing SKP, located in Area A on the first floor, showcases a curated selection of standout pieces from the 2024 Fall / Winter collection. Shoppers can explore quilted sweaters, waxed cotton coats, short pleated skirts, and pyjama casual wear. The boutique also features exclusive Miu Miu accessories, with Wander, Aventure, Arcadie, and Beau bags creatively paired to offer a unique shopping experience. Pictures courtesy of Bei

SDD24/29_02: Dior's DiorAmour limited series brings a heartfelt touch to the SKP pop-up boutique in Beijing. This collection features creative prints and romantic designs on items like wrap sweaters, T-shirts, and poplin shirts, each piece narrating a poetic story. Handbags and shoes adorned with heartwarming decorations showcase an avant-garde style, while accessories convey tender love confessions, making each item a unique expression of affection. Pictures courtesy of Dior

SDD24/26_03: Discover the vibrant essence of the city with Loro Piana's "Into The Wild" capsule series at their limited-time pop-up store, now open in the first-floor atrium of Beijing SKP. This unique experience invites you to connect with your inner wilderness amidst the urban landscape, inspired by primary colors and the tranquility of nature. Pictures courtesy of Loro Piana.

SDD24/20_01: Experience the vibrant essence of summer at Delvaux's limited-time store in Beijing SKP. Adorned in lively colors, the...

SDD24/17_03: Experience luxury at Christian Louboutins 'Red Sole' limited-time space at SKP in Beijing. Through a fusion of colour,...

SDD24/16_02: Experience the worldwide magnetism of Jordan Wings through a series of exclusive pop-up stores currently enchanting Beijing,...

SDD24/04_03: Explore the recently opened Longchamp's Beijing SKP-S Boutique, featuring a captivating Vibrant Green Concept Space....

SDD43_07: Mackage Autumn/Winter 2023 Pop-Up Space, SKP Beijing China.

SDD42_05: Prada and Magnum Photos Present The Prada Reporter Pop-Up, Beijing SKP China.