SDD24/50_04: Valentino has unveiled its Avant Les Débuts 2025 early spring collection through a stunning pop-up concept store at SKP Beijing. Designed by Creative Director Alessandro Michele, the space showcases an elegant selection of men’s and women’s ready-to-wear, handbags, shoes, and accessories, including the highly anticipated Valentino Garavani Viva Superstar, 9to5, and Nellcôte handbags. Celebrating the holiday season, the pop-up merges luxury with creativity, offering an immersive retail experience that brings festive charm to Beijing’s fashion scene.
The store’s design is a masterpiece of understated elegance, featuring a refined ivory-white palette that evokes the ambiance of a backstage fashion show. Minimalist architectural lines and soft textures interplay with mirrored elements, creating a dynamic setting of light and shadow that reflects urban nightlife. Curtains strategically reshape the layout, inviting discovery while enhancing the festive mood. This immersive space not only highlights the vibrant colours and intricate craftsmanship of the collection but also redefines luxury retail as a journey of art and innovation, setting new standards for experiential shopping.
Pictures courtesy of New Vision Wonderland.
