Riding into the Future: How Longchamp’s "Rocking Horse Paradise" Redefines Heritage

Longchamp Rocking Horse Paradise Lunar Lunar New Year Activation - Pictures Courtesy of Longchamp

For Lunar New Year retail, where luxury brands often lean into heavy-handed traditionalism, Longchamp has this year opted for something far more potent: Childlike Wonder. 

With the launch of its "Rocking Horse Paradise" pop-ups in Beijing’s Sanlitun and Wuhan’s SKP, the French Maison is proving that the most effective way to celebrate the Year of the Horse isn't just by looking at a heritage logo, but by interacting with it. By transforming their "galloping horse" icon into a literal rocking horse, Longchamp has moved from passive branding to an active, emotional experience.

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