Longchamp’s "Rocking Horse Paradise" is a masterclass in using nostalgia to drive luxury engagement. By transforming its iconic galloping horse logo into a literal playground, the Maison replaces traditional retail formality with childlike wonder. Featuring electric rocking horses and retro Plinko games, the activation bridges the gap between French elegance and Lunar New Year joy. It’s a strategic reminder that in 2026, the most valuable brand currency is happiness.

Longchamp has transformed Bagno Felice 1 in Forte dei Marmi into a chic branded beach club, blending French elegance with Italian coastal charm. The immersive pop-up features green-striped umbrellas, monogrammed cabin keys, and exclusive Le Pliage totes. With live music and a summer cocktail bar, it’s a multisensory celebration of holiday living, turning the beach into a refined, shareable, and unforgettable brand experience rooted in lifestyle, leisure, and luxury.

Longchamp brings the charm of Paris to Beijing with its Parisian Artisans Inspiration Map at Taikoo Li Sanlitun. In collaboration with artist Constantin Riant, the flash event reimagines the streets of Paris, complete with florists, bakeries, and bookstores, through immersive design, nostalgic detail, and French blue-and-white tones. With brand ambassadors playing one-day shopkeepers, this poetic activation blends fashion, craft, and culture into an elegant, experiential bran

SDD25/16_03: Longchamp has unveiled its most immersive retail experience yet with Longchamp Garden 4.0, now open at Shenzhen MixC. As part of the brand’s National Garden Tour, this activation transforms the High Street T-junction into a lush, nature-inspired world of fashion and fantasy. Visitors are greeted by vibrant green landscaping, playful scarecrows, oversized bamboo bags, and whimsical windmill stalls, all designed to draw people into the brand’s story. A highlight of

SDD25/11_02: Longchamp has transformed the Jing'an Kerry Center into a picturesque escape inspired by the French countryside. The Longchamp Vegetable Garden pop-up blends nature, fashion, and interactive experiences, inviting visitors to immerse themselves in a world of rustic charm and contemporary style. Lush greenery, fruit and vegetable displays, and a warm, pastoral aesthetic transport guests beyond the city’s hustle, offering a serene and visually captivating environmen

SDD25/09_02: Longchamp reimagines retail with its latest immersive concept, the Longchamp Vegetable Garden. This activation blends fashion, nature, and French countryside charm, offering visitors a serene escape in the heart of Shanghai. It reflects the brand’s effortless Parisian style and commitment to sustainability. Interactive elements like a French spice class and fruit and vegetable ring toss turn shopping into an engaging experience. Adding to the charm, Longchamp col

SDD24/38_05: Longchamp’s 'Energy By Longchamp' pop-up activation has arrived at No. 286 Wukang Road, Shanghai, offering an immersive, high-energy experience inspired by the brand's 2024 autumn and winter sports and leisure collection. Visitors can explore a dynamic space infused with the signature Longchamp Green, featuring interactive elements and exciting activities. Guests can reserve their exclusive 'energy ticket' through Longchamp’s official brand accounts and even enjo

SDD24/04_03: Explore the recently opened Longchamp's Beijing SKP-S Boutique, featuring a captivating Vibrant Green Concept Space....

SDD24/02_03: Longchamp's vibrant power takes center stage at Harrods with an exclusive pop-up boutique, captivating visitors from January...

SDD28_05: Longchamp x Toilet Paper Collaboration Pop-Up Installation, Beijing SKP China.

SDD12_05: Longchamp SS23 Event Pop-Up, Xuhui District Shanghai China.