Longchamp Beach Club at Bagno Felice 1, Forte dei Marmi Italy.

Pictures courtesy of Longchamp

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SDD25/31_05:

A Masterclass in Seaside Brand Experience on the Tuscan Coast

Bagno Felice 1, Forte dei Marmi

When it comes to seasonal brand activations, few experiences capture elegance, lifestyle, and location as seamlessly as Longchamp’s takeover of Forte dei Marmi’s iconic Bagno Felice 1. This immersive beachfront pop-up, branded the Longchamp Beach Club, is a masterclass in how to weave brand identity into a physical destination, and make it unforgettable.

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