SDD24/02_03: Longchamp's vibrant power takes center stage at Harrods with an exclusive pop-up boutique, captivating visitors from January 3rd to the 25th. Nestled in Harrods’ iconic Crescent Windows space, beside Door 6 on the ground floor, Longchamp unveils a never-before-seen design concept in the mesmerizing Pantone 367C green. This immersive experience goes beyond traditional Haussmannian aesthetics, featuring floor-to-ceiling displays, vintage-style furniture, and decorative objects that redefine the brand’s essence.
Creative Director Sophie Delafontaine invites enthusiasts to explore Longchamp's world, embracing the playful spirit of vert lumière – a color symbolizing the brand’s core values of energy and optimism. The Spring-Summer 24 collection radiates the Parisienne spirit, showcasing savoir-faire and imaginative storytelling. For the first time at Harrods, alongside iconic handbags, a curated ready-to-wear capsule, personally selected by Delafontaine, adds an extra dimension to the immersive experience.
Pictures courtesy of Longchamp.