Longchamp’s "Rocking Horse Paradise" is a masterclass in using nostalgia to drive luxury engagement. By transforming its iconic galloping horse logo into a literal playground, the Maison replaces traditional retail formality with childlike wonder. Featuring electric rocking horses and retro Plinko games, the activation bridges the gap between French elegance and Lunar New Year joy. It’s a strategic reminder that in 2026, the most valuable brand currency is happiness.

SDD25/15_03: Burberry has unveiled a beautifully curated rooftop garden experience at Wuhan SKP to celebrate the opening of its new boutique. Located on the 5th floor of the mall, the activation transforms the rooftop into a quintessentially British setting, complete with park-style picnic benches and a striking central tent. The installation draws visual inspiration from the first three fashion seasons under Chief Creative Officer Daniel Lee, creating a cohesive brand narrat

SDD24/42_05: Prada has recently opened its breathtaking new boutique at Wuhan SKP, bringing the brand’s signature luxury and artistry to the heart of the city. Spanning over 1,000 square meters, the boutique offers a full range of men's and women's ready-to-wear, leather goods, footwear, accessories, and selections from the coveted Prada Home collection. A highlight of the store is its private space, dedicated to exclusive items such as the boutique jewellery line, including

SDD25_01: Van Cleef & Arpels Alhambra Lucky Garden Pop-Up Installation, Wuhan Hang Lung Plaza China.

SDD37_05: