Hermès transforms its new Sanlitun flagship into a cultural stage through a landmark collaboration with the Central Academy of Fine Arts. The winning display, "Opening the Door to the World" by student Feng Yu, uses perspective cutting and geometric ponies to narrate a story of growth. By blending sustainable materials with science-fiction-inspired spatial reconstruction, Hermès proves that physical retail is at its best when it serves as a gallery for local emerging talent.

Hermès’ new Sanlitun flagship is a masterclass in Contextual Diplomacy. Designed by RDAI and Mamou-Mani, the five-storey building features a rose-pink ceramic façade inspired by the Forbidden City’s arched roofs. Inside, a stone spiral staircase guides visitors through sixteen product categories, blending Art Deco motifs with local peony-patterned lacquer. It’s a "spiritual space" that bridges Paris and Beijing, proving that the future of luxury retail lies in architectural e

Longchamp’s "Rocking Horse Paradise" is a masterclass in using nostalgia to drive luxury engagement. By transforming its iconic galloping horse logo into a literal playground, the Maison replaces traditional retail formality with childlike wonder. Featuring electric rocking horses and retro Plinko games, the activation bridges the gap between French elegance and Lunar New Year joy. It’s a strategic reminder that in 2026, the most valuable brand currency is happiness.

Louis Vuitton’s Sanlitun Taikoo Li Maison reframes flagship retail as cultural infrastructure. Designed by Jun Aoki, the sculptural façade draws on Taihu stone and fashion silhouettes, blending local heritage with couture. Inside, light-filled atriums, a gallery-like retail journey and Beijing’s first Le Café Louis Vuitton turn shopping into a lifestyle experience. It’s a clear signal of future retail: architecture-led, culturally rooted, and built for connection, dwell time

Nike’s Warmth Experience Space in Sanlitun transforms winter shopping into an immersive, sensory brand world. Foused on the Swoosh Puffer Jacket, the space blends tech, styling and interaction to show how warmth and style can coexist. Photo moments, personalised collages and shareable content turn visitors into creators. A smart example of product-led, experiential retail shaping the future of seasonal brand storytelling.

Longchamp brings the charm of Paris to Beijing with its Parisian Artisans Inspiration Map at Taikoo Li Sanlitun. In collaboration with artist Constantin Riant, the flash event reimagines the streets of Paris, complete with florists, bakeries, and bookstores, through immersive design, nostalgic detail, and French blue-and-white tones. With brand ambassadors playing one-day shopkeepers, this poetic activation blends fashion, craft, and culture into an elegant, experiential bran

SDD25/11_03: Thom Browne has once again redefined fashion storytelling with an immersive retail experience at Beijing’s Sanlitun Taikoo Li. Returning to this iconic location, the brand has unveiled the Thom Browne Garden Tour, a conceptual exploration of spring, seamlessly blending heritage, modernism, and the vitality of nature. Inspired by Thom Browne’s signature use of primary color muslin, the space embodies a sense of purity and artistic intent, capturing the essence of

SDD25/02_04: Moschino has made a bold statement in Beijing with the grand opening of its flagship store in the vibrant Taikoo Li Sanlitun district. Designed by creative director Adrian Appiolaza, the 200-square-meter boutique introduces an elegant and artistic new retail concept. Located on the bustling main street of the South District, the store showcases Moschino’s latest collections, including the 2025 Spring/Summer menswear and 2025 Early Spring womenswear lines, part of

SDD24/38_04: Marc Jacobs has launched a limited-time concept exhibition in Sanlitun, Beijing, featuring the inspiring graffiti of New York artist Futura. The exhibition blends street art with high fashion, showcasing a unique collaboration series now available in stores. Pictures and video courtesy of Marc Jacobs.

SDD24/33_05: The Trefoil Retro Sports Hall in Taikoo Li, Sanlitun offers a limited-time Adidas Originals experience. Visitors can explore a curated exhibition featuring rare retro sneakers from veteran collectors, immerse themselves in vintage fashion displays, and even customise their own retro shoes with a unique twist. The space also includes an exclusive preview area dedicated to thin-soled shoes, making it a must-visit destination for sneaker enthusiasts and retro style

SDD24/32_01: Step into Miss Dior's limited-time pop-up store at S8 Plaza, Taikoo Li Sanlitun, and be transported to a summer evening in a Provence garden. This immersive experience envelops visitors in a sea of flowers, extending the brand's classic narrative. Guests can enjoy an exclusive gift of aromatic coffee and receive ribbon bracelets and Miss Dior posters, celebrating the bold and fearless spirit of urban women, Pictures courtesy of Taikoo Li Sanlitun.