Nike Swoosh Puffer Warmth Experience Space, Sanlitun Taikoo Li Beijing China.

Pictures courtesy of Nike

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SDD25/47_05:

Nike Warms Up Winter Retail With an Immersive Sanlitun Experience

Sanlitun Taikoo Li, Beijing

Nike reimagines what winter retail can be with its Warmth Experience Space in Sanlitun, a concept that turns the seasonal down jacket moment into a fully sensory, interactive brand world. Instead of simply showcasing product, Nike builds an environment where warmth becomes something you can feel, explore and personalise. It’s a smart evolution of functional retail into emotional experience, using design and technology to shift a practical purchase into a lifestyle moment.

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