The Nike x SKIMS Seongsu pop-up is a masterclass in "Studio Luxury." Designed by Crosby Studios, the space reimagines performance through a neutral, balletic lens, anchored by the cultural weight of BLACKPINK’s LISA. Beyond the retail floor, Nike members can access premium Pilates and barre sessions, turning the collection into a functional ritual. It’s a strategic collision of Nike’s technical prowess and SKIMS’ sculpting aesthetic, redefining the modern activewear silhouett

NikeSKIMS translates its collaboration into a physical brand world with an immersive pop-up that blends performance, bodywear and culture. Designed around a modern ballerina aesthetic, the space prioritises movement, form and emotion over traditional retail. Sculptural interiors, curated product moments and wellness-led experiences show how future retail is shifting from selling to feeling.

Nike’s Warmth Experience Space in Sanlitun transforms winter shopping into an immersive, sensory brand world. Foused on the Swoosh Puffer Jacket, the space blends tech, styling and interaction to show how warmth and style can coexist. Photo moments, personalised collages and shareable content turn visitors into creators. A smart example of product-led, experiential retail shaping the future of seasonal brand storytelling.

Nike’s King’s Road store reopens as a celebration of the modern female athlete — blending performance, fashion, and heritage. Inspired by the winged goddess of victory, it merges sculptural design, curated edits, and storytelling to redefine sport as lifestyle. Retail becomes empowerment: a space where women feel seen, inspired, and unstoppable.

Nike Running @ The Corner in Nordstrom NYC blends performance, lifestyle, and community. Showcasing Pegasus, Vomero, and Structure alongside women’s apparel and customization, the space hosts weekly runs, recovery workshops, and tutorials. More than a pop-up, it’s a retail clubhouse that inspires connection and celebrates running culture, merging Nike innovation with Nordstrom service to transform shopping into shared momentum and storytelling into community fuel.

The Nike x LEGO Playroom at Fanatics Fest NYC transformed retail into pure play. Designed by Hotel Creative, it fused Nike’s passion for youth sport with LEGO’s creative spirit. Guests moved from a fiery basketball court with oversized LEGO bricks and design challenges, to a calm blue zone for custom jerseys and minifigure trading cards, all inside a giant glowing Nike shoebox. An immersive, interactive brand world done right.

SDD25/10_01: Nike’s return to the Tokyo Marathon Expo after a decade showcased an exceptional blend of immersive retail design and athlete-focused product testing. The activation provided runners with a hands-on experience to discover the perfect footwear, highlighting Nike’s expertise in maximum, responsive, and stable cushioning. By transforming the expo space into an interactive trial zone, Nike created an environment where runners could test shoes in real-time, ensuring p

SDD25/04_02: In celebration of the Year of the Snake, Jordan World of Flight Chengdu features the striking "Silver Python Invasion" installation, a bold representation of transformation and resilience. The monumental silver python, shedding its old skin, symbolises the Jordan Brand’s fearless spirit and innovative drive. Positioned at Chengdu IFS, the installation captivates visitors with its dynamic design and interactive elements, setting the tone for a new chapter in retai

SDD24/39_02: Nike’s 'Don’t Waste Your Energy—Run in Pegasus' installation at Nike Town Oxford Circus, London, spotlights the brand’s Pegasus 41 running shoes with bold displays, interactive activations, and an engaging running zone for visitors to experience.. Pictures courtesy of Tim Nash / @tim_nash_

SDD24/31_02: The Nike x Jacquemus collaboration has launched an exclusive pop-up at The Grove in Los Angeles powered by Nordstrom. Located at 189 The Grove Drive, this unique event blends sport and style, offering visitors an unforgettable in-person experience. Pictures courtesy of The Grove.

SDD24/29_03: Throughout July and August, the Foot Locker Barbes store in Paris has been transformed into an immersive Jordan Brand experience space. This initiative, part of Foot Locker's exclusive partnership with Jordan, offers a unique retail environment where the community can engage with the broader campaign and access exclusive products, showcasing the best of both brands, and delivering a memorable and interactive shopping experience. Pictures courtesy of Footlocker Fr

SDD24/25_02: NikeTown London recently hosted the Mad Brilliance Pack launch, transforming the ground floor into an immersive trial zone...

SDD24/23_01: Nike's "On Air" extraordinary innovation experience event, held at Orbit in Shanghai's West Bund Financial City, offered a...

SDD24/13_05: Experience the pinnacle of basketball culture at the Jordan World of Flight store in Beijing's vibrant Sanlitun district,...

SDD24/05_01: Sportswear giant Nike expands its reach in downtown Osaka with it's Shinsaibashi concept, a cutting-edge retail space...

SDD30_03: Nike X Martine Rose Pop-Up, Labelhood Box Shanghai.

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