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Nike Mad Brilliance Pack Launch Pop-Up Installation, Oxford Circus London.


SDD24/25_02: NikeTown London recently hosted the Mad Brilliance Pack launch, transforming the ground floor into an immersive trial zone in anticipation of the Champions League Final.


The event introduced a new collection of football boots — Mercurial, Phantom, and Tiempo— set to be worn by Nike athletes during the UEFA European Football Championships.


The space was vibrant with pink turf and lighting, offering 192 pairs of the soon-to-be iconic 'pink foam / rose mousse' boots for visitors to try out, creating an unforgettable brand experience.


Pictures courtesy of Hotel Creative.






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