Nike x LEGO Playroom at Fanatics Fest by Hotel Creative, NYC.
- Shop Drop Daily
- 3 days ago
- 2 min read
Updated: 5 hours ago
SDD25/32_05:
The Ultimate Playbook: Inside the Nike x LEGO Playroom
Fanatics Fest, NYC
In the world of brand activations, the most memorable experiences go beyond selling products, they invite you to play, explore, and step directly into a brand’s imagination. The Nike x LEGO Playroom, unveiled at Fanatics Fest NYC, was one of those rare pop-ups that nailed the formula, transforming a temporary space into an unforgettable creative arena.
Conceived by Hotel Creative, the concept fused Nike’s commitment to youth sport with LEGO’s mission to inspire creativity. The result? A high-energy playground that blended athletic culture with the tactile joy of building, proving that the best retail experiences are as interactive as they are immersive.
