The Infinite Table: How Salomon and WE ARE ONA Redefined Olympic Hospitality

Shaping New Futures: A Salomon Experience - Pictures Courtesy of Salomon / We Are ONA / Laurent Gia

Against a backdrop of the Winter Olympics, where performance is traditionally measured in milliseconds and podiums, Salomon chose a different metric for its opening activation: cultural resonance.

Through a collaboration with the visionary culinary studio WE ARE ONA, Salomon transformed an industrial space in Milan into "Shaping New Futures." This wasn't merely a dinner; it was a high-fidelity brand manifesto that positioned mountain sports as a sophisticated cultural language.

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