Moncler is floating into a new dimension at Milan Design Week with its "Have a Puffy Summer" takeover at 10 Corso Como. By wrapping the iconic façade in a giant inflatable octopus, the maison is successfully translating its winter "puffer" heritage into a lightweight summer vernacular. This immersive environment merges architectural surrealism with a 24-look SS26 exhibition, proving that Moncler’s signature volume is a design language that transcends the seasons.

Nike’s Warmth Experience Space in Sanlitun transforms winter shopping into an immersive, sensory brand world. Foused on the Swoosh Puffer Jacket, the space blends tech, styling and interaction to show how warmth and style can coexist. Photo moments, personalised collages and shareable content turn visitors into creators. A smart example of product-led, experiential retail shaping the future of seasonal brand storytelling.

SDD24/49_03: Arc'teryx has unveiled its ReBIRD™ Service Center (RSC) Snowfield Limited-Time Experience Space at Songhua Lake in Jilin City, celebrating the brand’s passion for sustainability and mountain adventures. This temporary installation invites visitors to immerse themselves in the thrill of the ski season while embracing the principles of environmental responsibility. Through its ReBIRD™ initiative, Arc'teryx reimagines outdoor gear, extending its lifecycle and reduci

SDD24/47_05: Canada Goose has debuted an extraordinary pop-up store in Xi’an, blending the city’s rich cultural history with modern retail design. This unique space captures the brand’s deep connection to the Arctic, with a striking circular rooftop emblem symbolising its northern heritage and commitment to high-performance craftsmanship. Inside, the store highlights Canada Goose’s 2024 Fall/Winter collection, featuring premium outerwear and accessories renowned for their exc

SDD24/42_01: As the autumn season ushers in unpredictable weather, Rains, the Danish outerwear brand, is expanding its presence in Paris with an innovative pop-up at Galeries Lafayette Haussmann. Known for its sleek, weather-resistant designs, Rains has created a striking, event-focused space in the atrium of the men's building, designed to captivate shoppers with its raw geometric lines and industrial aesthetic. Spanning thirty square meters, the pop-up is a visually stunnin

SDD24/41_04: Canada Goose has unveiled a new limited-time pop-up store in Zhengzhou, bringing a fresh blend of tradition and modern design to the ancient capital. This is the brand’s first official pop-up store in the city, and its striking visual design is inspired by the iconic Canada Goose logo. At the centre of the store, a bird's-eye view of the Arctic Circle is featured, symbolising the brand's deep connection to the northern heritage and rugged environments. The store

SDD24/40_04: Barbour has truly captured the essence of heritage design with its 'Icons in Quilting' exhibition in Covent Garden, London. In celebration of 30 years of the iconic Liddesdale jacket, the brand has transformed a Quilted Cube into an interactive showcase. This exhibition not only highlights Barbour's longstanding commitment to craftsmanship but also introduces an exciting collaboration with notable designers and personalities. The exhibition features restored and