SDD24/49_03: Arc'teryx has unveiled its ReBIRD™ Service Center (RSC) Snowfield Limited-Time Experience Space at Songhua Lake in Jilin City, celebrating the brand’s passion for sustainability and mountain adventures. This temporary installation invites visitors to immerse themselves in the thrill of the ski season while embracing the principles of environmental responsibility. Through its ReBIRD™ initiative, Arc'teryx reimagines outdoor gear, extending its lifecycle and reducing waste, all while inspiring a love for the natural world.
At the heart of this experience is a commitment to long-termism, demonstrated through on-site services such as equipment maintenance and hands-on activities that bring sustainability to life. The RSC offers more than just practical solutions, it creates an opportunity to deepen our connection with nature by showing how outdoor enthusiasts can keep their gear in use for longer while minimising their environmental footprint.
Pictures courtesy of Arcteryx.