New Balance's Chengdu installation pairs a century of shoemaking with Daoming bamboo weaving, and the metaphor holds because it's technically true, both crafts bear strength through flexibility, shaping form through interlaced layers. Visitors trace provenance before product, watching cushioning technology rendered as kinetic sculpture and craft tools displayed side by side. The result proves heritage rather than simply asserting it.

Salomon’s global flagship in Chengdu’s Taikoo Li reimagines outdoor retail as a cultural experience. Blending skiing and trail running, the two-storey space fuses French performance heritage with Eastern imagination through a “Gateway to the Stars” concept. Immersive architecture, layered light, and multisensory touchpoints transform the store into a lifestyle hub, not just a place to shop. A strong example of how future retail becomes experiential, local, and community-drive

Louis Vuitton’s Sanlitun Taikoo Li Maison reframes flagship retail as cultural infrastructure. Designed by Jun Aoki, the sculptural façade draws on Taihu stone and fashion silhouettes, blending local heritage with couture. Inside, light-filled atriums, a gallery-like retail journey and Beijing’s first Le Café Louis Vuitton turn shopping into a lifestyle experience. It’s a clear signal of future retail: architecture-led, culturally rooted, and built for connection, dwell time

Nike’s Warmth Experience Space in Sanlitun transforms winter shopping into an immersive, sensory brand world. Foused on the Swoosh Puffer Jacket, the space blends tech, styling and interaction to show how warmth and style can coexist. Photo moments, personalised collages and shareable content turn visitors into creators. A smart example of product-led, experiential retail shaping the future of seasonal brand storytelling.

Max Mara invites visitors into its “Rebellious Heroine” experience at Chengdu Taikoo Li — a space inspired by the Brontë sisters’ novels and the English Highlands. Guests explore immersive scenes, enjoy the Max Mara Café, and capture moments in a themed photo studio. Blending urban sophistication with romantic nostalgia, the activation transforms storytelling into fashion theatre, celebrating individuality and the spirit of modern rebellion.

Le Fame marks 10 years with Suite Le Fame at Chengdu Taikoo Li, a poetic blend of Shanghai energy and French romance. The pop-up transforms the anniversary show into an immersive street experience where fashion meets art and architecture. A celebration of modern femininity and cultural fusion, it invites visitors to step inside Le Fame’s evolving story of elegance, creativity, and unfinished modernity.

HOKA brings the wild to the city with its “City Walk” pop-up in Chengdu — a sensory journey where outdoor spirit meets urban life. From volcanic rock walls and custom scents to a GORE-TEX lab and café, every zone blends exploration, innovation, and design. Connecting product performance with lifestyle storytelling, it’s a seamless fusion of nature, technology, and community — proving that adventure can thrive anywhere.

Barbour’s Chengdu pop-up fuses British Tartan heritage with Shu culture, transforming Taikoo Li into an immersive space of tea, chess, and music. Visitors explore plaid-inspired design, tactile displays, and interactive storytelling, experiencing a cultural retail activation that celebrates tradition, craftsmanship, and personal style in a visually striking, memorable, and shareable way.

AMI transforms Chengdu’s Taikoo Li into a Parisian arcade-inspired pop-up, blending European heritage with local culture. Inside, fashion meets theatre: immersive window displays, interactive zones, and limited panda-themed pieces. Le Café AMI serves French desserts and coffee, extending the experience beyond shopping. By fusing Parisian charm with Chengdu’s vibrant energy, AMI creates a cultural destination where style, storytelling, and lifestyle converge.

adidas Originals transforms Chengdu’s Taikoo Li into a vibrant cultural playground with “Clover Panda Station,” a bold collaboration with artist Dorophy Tang. Giant adidas-clad panda statues blend streetwear with Chinese heritage, guiding visitors through an immersive art trail. From playful installations to a panda-themed capsule and customisation stations, the experience invites interaction, self-expression, and storytelling. This is streetwear reimagined — hyper-local and

Longchamp brings the charm of Paris to Beijing with its Parisian Artisans Inspiration Map at Taikoo Li Sanlitun. In collaboration with artist Constantin Riant, the flash event reimagines the streets of Paris, complete with florists, bakeries, and bookstores, through immersive design, nostalgic detail, and French blue-and-white tones. With brand ambassadors playing one-day shopkeepers, this poetic activation blends fashion, craft, and culture into an elegant, experiential bran

SDD25/18_01: Blue Bottle Coffee and Finnish design house Marimekko have joined forces to create a visually compelling and design-forward retail experience that blends coffee culture with Scandinavian aesthetics. This limited-edition collaboration features a curated collection of exclusive coffee blends, brewing tools, and lifestyle accessories, each adorned with Marimekko’s iconic patterns. The partnership seamlessly fuses daily ritual with bold visual expression, turning the

SDD25/13_01: Burberry’s Spring/Summer 2025 visual merchandising at its Chengdu Taikoo Li boutique is a masterclass in storytelling, seamlessly integrating London’s unpredictable weather into its retail experience. Under the theme “It’s Always Burberry Weather,” the window display features the brand’s iconic trench coat set against a backdrop of hazy rain and blooming wisteria, evoking the romantic essence of London. Complementing this, Chinese supermodel Liu Wen stars in the

SDD25/11_03: Thom Browne has once again redefined fashion storytelling with an immersive retail experience at Beijing’s Sanlitun Taikoo Li. Returning to this iconic location, the brand has unveiled the Thom Browne Garden Tour, a conceptual exploration of spring, seamlessly blending heritage, modernism, and the vitality of nature. Inspired by Thom Browne’s signature use of primary color muslin, the space embodies a sense of purity and artistic intent, capturing the essence of

SDD25/06_05: Lego® has unveiled a captivating limited-time pop-up event, the "Heart Flower Shop" at Majiaxiang in Chengdu Taikoo Li. This romantic activation is designed to celebrate love and creativity through immersive experiences and interactive installations. With the theme "Build with love, let your heart bloom," the Lego Heart Flower Shop encourages visitors to express their emotions through playful and artistic Lego builds. At the heart of the activation is a beautiful

SDD25/06_04: Dior Beauty’s Miss Dior Love Workshop is an immersive celebration of fragrance, florals, and craftsmanship, designed to bring the world of Miss Dior to life. This beautifully curated experience invites visitors to explore the iconic scent through a sensory walkthrough, where the air is filled with delicate floral notes that embody femininity and elegance. Inside the Miss Dior Perfume Immersion Space, guests can engage with the fragrance in a mist-filled atmospher

SDD25/02_04: Moschino has made a bold statement in Beijing with the grand opening of its flagship store in the vibrant Taikoo Li Sanlitun district. Designed by creative director Adrian Appiolaza, the 200-square-meter boutique introduces an elegant and artistic new retail concept. Located on the bustling main street of the South District, the store showcases Moschino’s latest collections, including the 2025 Spring/Summer menswear and 2025 Early Spring womenswear lines, part of

SDD24/48_04: Shanghai’s Qiantan Taikoo Li has partnered with Louis Vuitton to bring a whimsical holiday experience to life. At the heart of the mall’s central plaza, visitors can discover a breathtaking carousel installation inspired by the brand’s 2024 winter window displays. This playful and vibrant spectacle features a dazzling array of animal figures, including greyhounds, giraffes, gazelles, snails, ostriches, leopards, and zebras, all brought to life with Louis Vuitton’

SDD24/46_05: Louis Vuitton has once again elevated the art of visual storytelling with its latest seasonal displays in Taikoo Li, Chengdu, and the artistic installations at the Guangdong Guild Hall. This winter, the brand blends tradition, creativity, and nostalgia to create a captivating holiday experience. Storefronts feature whimsical carousels, lavish Christmas trees, and unique animal figures, leopards, giraffes, zebras, and ostriches—that transform the scene into a fest

SDD24/33_05: The Trefoil Retro Sports Hall in Taikoo Li, Sanlitun offers a limited-time Adidas Originals experience. Visitors can explore a curated exhibition featuring rare retro sneakers from veteran collectors, immerse themselves in vintage fashion displays, and even customise their own retro shoes with a unique twist. The space also includes an exclusive preview area dedicated to thin-soled shoes, making it a must-visit destination for sneaker enthusiasts and retro style

SDD24/32_05: Stone Island has unveiled a stunning new boutique in Shanghai's Taikoo Li, Qiantan, located on the second floor of Central Park. The store's striking facade features green glass bricks and stainless steel, reflecting the brand's iconic badge. Designed by OMA/AMO under the direction of Samir Bantal, the interior boasts a grid-like metal ceiling and a lighting system by Tim Hooiman. The space showcases Stone Island's commitment to material innovation, with unique e

SDD24/32_01: Step into Miss Dior's limited-time pop-up store at S8 Plaza, Taikoo Li Sanlitun, and be transported to a summer evening in a Provence garden. This immersive experience envelops visitors in a sea of flowers, extending the brand's classic narrative. Guests can enjoy an exclusive gift of aromatic coffee and receive ribbon bracelets and Miss Dior posters, celebrating the bold and fearless spirit of urban women, Pictures courtesy of Taikoo Li Sanlitun.

SDD24/30_02: Gucci has unveiled its 2024 Autumn/Winter Menswear Series through a captivating limited-time event at the Chengdu Taikoo Li boutique in Jinjiang District. This experience features vibrant window displays and interactive sound effects for an immersive atmosphere. Collaborating again with Zhu Xiaorui, the artistic director of the Shanghai Bund Art Museum, Gucci presents a number of innovative art projects instore that push creative boundaries, creating an engaging

SDD24/28_02: Experience the epitome of summer bliss at the Diptyque Summer Lights Party. Nestled within the vibrant Taikoo Li Qiantan in Shanghai, this event transforms relaxation into an art form. Imagine lounging by the pool amidst chic lounge chairs, under parasols, indulging in refreshing ice cream—the ambiance mirrors a Mediterranean beach getaway. It's the perfect blend of luxury and leisure, promising an unforgettable summer celebration unlike any other. Pictures court