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Max Mara 'Rebellious Heroine' Pop-Up Space, East Plaza Chengdu Taikoo Li China.


Pictures courtesy of Max Mara / Chengdu Taikoo Li
Pictures courtesy of Max Mara / Chengdu Taikoo Li


SDD25/44_05:

Max Mara Brings the English Moors to Chengdu with an Immersive Fashion Experience

East Plaza, Chengdu Taikoo Li



Max Mara invites visitors to step into a world where literature, landscape, and luxury collide with its immersive “Rebellious Heroine” experience at Chengdu Taikoo Li. The offline activation brings the spirit of the Brontë sisters’ English Highlands into the heart of Chengdu, transforming the East Plaza into a cinematic escape that captures both the wild beauty of the moors and the refined elegance of Max Mara’s Fall/Winter collection.



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SDD Shop Drop Daily

A daily drop of the best retail store concepts, visual merchandising, pop-ups, window displays and branded shop environments globally.

Curated by Tim Nash

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