New Balance's Chengdu installation pairs a century of shoemaking with Daoming bamboo weaving, and the metaphor holds because it's technically true, both crafts bear strength through flexibility, shaping form through interlaced layers. Visitors trace provenance before product, watching cushioning technology rendered as kinetic sculpture and craft tools displayed side by side. The result proves heritage rather than simply asserting it.

Jellycat’s Dog Hotel at Chengdu SKP shows how the brand continues to build immersive emotional worlds around its characters. Framed as a playful hotel check-in experience, the activation blends storytelling, collectability and photo-ready design through themed spaces, giant plush installations and exclusive merchandise. More than a store, it creates a comforting, participatory environment that strengthens Jellycat’s growing strategy of turning physical experiences into cultur

Salomon’s global flagship in Chengdu’s Taikoo Li reimagines outdoor retail as a cultural experience. Blending skiing and trail running, the two-storey space fuses French performance heritage with Eastern imagination through a “Gateway to the Stars” concept. Immersive architecture, layered light, and multisensory touchpoints transform the store into a lifestyle hub, not just a place to shop. A strong example of how future retail becomes experiential, local, and community-drive

Max Mara invites visitors into its “Rebellious Heroine” experience at Chengdu Taikoo Li — a space inspired by the Brontë sisters’ novels and the English Highlands. Guests explore immersive scenes, enjoy the Max Mara Café, and capture moments in a themed photo studio. Blending urban sophistication with romantic nostalgia, the activation transforms storytelling into fashion theatre, celebrating individuality and the spirit of modern rebellion.

Le Fame marks 10 years with Suite Le Fame at Chengdu Taikoo Li, a poetic blend of Shanghai energy and French romance. The pop-up transforms the anniversary show into an immersive street experience where fashion meets art and architecture. A celebration of modern femininity and cultural fusion, it invites visitors to step inside Le Fame’s evolving story of elegance, creativity, and unfinished modernity.

HOKA brings the wild to the city with its “City Walk” pop-up in Chengdu — a sensory journey where outdoor spirit meets urban life. From volcanic rock walls and custom scents to a GORE-TEX lab and café, every zone blends exploration, innovation, and design. Connecting product performance with lifestyle storytelling, it’s a seamless fusion of nature, technology, and community — proving that adventure can thrive anywhere.

Louis Vuitton transforms Chengdu’s creative spirit into a sensory playground with “Chengdu, Play.” Blending culture, fragrance, and taste, the pop-up celebrates the launch of the City Guide: Chengdu Edition and Journey to China fragrance series. From Zhai Yongming’s poetic storytelling to immersive scent experiences and local culinary collaborations, the space bridges French luxury with Sichuan artistry—turning exploration, culture, and creativity into one seamless journey.

Barbour’s Chengdu pop-up fuses British Tartan heritage with Shu culture, transforming Taikoo Li into an immersive space of tea, chess, and music. Visitors explore plaid-inspired design, tactile displays, and interactive storytelling, experiencing a cultural retail activation that celebrates tradition, craftsmanship, and personal style in a visually striking, memorable, and shareable way.

AMI transforms Chengdu’s Taikoo Li into a Parisian arcade-inspired pop-up, blending European heritage with local culture. Inside, fashion meets theatre: immersive window displays, interactive zones, and limited panda-themed pieces. Le Café AMI serves French desserts and coffee, extending the experience beyond shopping. By fusing Parisian charm with Chengdu’s vibrant energy, AMI creates a cultural destination where style, storytelling, and lifestyle converge.

adidas Originals transforms Chengdu’s Taikoo Li into a vibrant cultural playground with “Clover Panda Station,” a bold collaboration with artist Dorophy Tang. Giant adidas-clad panda statues blend streetwear with Chinese heritage, guiding visitors through an immersive art trail. From playful installations to a panda-themed capsule and customisation stations, the experience invites interaction, self-expression, and storytelling. This is streetwear reimagined — hyper-local and

Chloé à la Plage brings the romance of a Mediterranean summer to life in Chengdu with its first multi-sensory space in China. Set within a French-style alley, this limited-time boutique blends lifestyle, fashion, and storytelling, offering flowing silhouettes, artisanal accessories, curated souvenirs, and a dreamy seaside spirit. From embroidered dresses to parasol-lined newsstands, Chloé reimagines summer as a sensory journey of freedom, elegance, and tactile escapism.

SDD25/13_01: Burberry’s Spring/Summer 2025 visual merchandising at its Chengdu Taikoo Li boutique is a masterclass in storytelling, seamlessly integrating London’s unpredictable weather into its retail experience. Under the theme “It’s Always Burberry Weather,” the window display features the brand’s iconic trench coat set against a backdrop of hazy rain and blooming wisteria, evoking the romantic essence of London. Complementing this, Chinese supermodel Liu Wen stars in the

SDD25/06_04: Dior Beauty’s Miss Dior Love Workshop is an immersive celebration of fragrance, florals, and craftsmanship, designed to bring the world of Miss Dior to life. This beautifully curated experience invites visitors to explore the iconic scent through a sensory walkthrough, where the air is filled with delicate floral notes that embody femininity and elegance. Inside the Miss Dior Perfume Immersion Space, guests can engage with the fragrance in a mist-filled atmospher

SDD25/04_02: In celebration of the Year of the Snake, Jordan World of Flight Chengdu features the striking "Silver Python Invasion" installation, a bold representation of transformation and resilience. The monumental silver python, shedding its old skin, symbolises the Jordan Brand’s fearless spirit and innovative drive. Positioned at Chengdu IFS, the installation captivates visitors with its dynamic design and interactive elements, setting the tone for a new chapter in retai

SDD25/01_01: Louis Vuitton and Takashi Murakami have reunited to celebrate 20 years of their iconic partnership with the launch of Louis Vuitton × Murakami 2.0. This refreshed collaboration revisits the groundbreaking designs that first captivated the world in 2003, when Louis Vuitton’s then-artistic director, Marc Jacobs, invited Murakami to reimagine the brand’s Monogram pattern. The result was a kaleidoscopic transformation of the iconic motif, blending Murakami’s vibrant

SDD24/50_02: Puma’s "Forever Faster" roadshow is a masterclass in blending experiential design with brand storytelling, creating a high-energy celebration of speed and style. The event transformed its venue into a racing-inspired wonderland, with a bold colour palette of silver, red, and black and dynamic lines mimicking a racetrack's curves. Visitors were immersed in a sleek and vibrant atmosphere that showcased Puma’s Speedcat shoes and autumn-winter collection, all while c

SDD24/49_04: Gucci has elevated holiday cheer with its festive Gucci Gift window displays, transforming iconic cities like Chengdu, Shenzhen, Los Angeles, New York, London, and Milan into dazzling celebrations of light and style. Each installation reflects the warmth and joy of the season, blending vibrant colors, sparkling details, and Gucci’s iconic Double G elements. From neon-lit cityscapes to the glow of winter evenings, these displays create a unique dialogue with urban

SDD24/46_05: Louis Vuitton has once again elevated the art of visual storytelling with its latest seasonal displays in Taikoo Li, Chengdu, and the artistic installations at the Guangdong Guild Hall. This winter, the brand blends tradition, creativity, and nostalgia to create a captivating holiday experience. Storefronts feature whimsical carousels, lavish Christmas trees, and unique animal figures, leopards, giraffes, zebras, and ostriches—that transform the scene into a fest

SDD24/30_02: Gucci has unveiled its 2024 Autumn/Winter Menswear Series through a captivating limited-time event at the Chengdu Taikoo Li boutique in Jinjiang District. This experience features vibrant window displays and interactive sound effects for an immersive atmosphere. Collaborating again with Zhu Xiaorui, the artistic director of the Shanghai Bund Art Museum, Gucci presents a number of innovative art projects instore that push creative boundaries, creating an engaging

SDD24/27_01: Discover Loewe Chengdu Gaozhai, a distinctive brand experience in Chengdu Taikoo Li. This store masterfully blends traditional Chinese and Spanish design elements, showcasing Loewe's Mediterranean heritage within the historic Gaozhai building. Visitors can explore the latest men's and women's ready-to-wear collections, along with a range of accessories including handbags, shoes, glasses, and small leather goods. The store also features exclusive products availabl

SDD24/25_04: Experience the allure of the Mediterranean this summer with Diptyque at Majiaxiang, Taikoo Li, Chengdu. Visitors can take a dive into a vibrant summer party and immerse themselves in the bright, captivating fragrances that evoke the essence of the Mediterranean coast. Pictures courtesy of Chengdu Taikoo Li.

SDD24/24_05: Embark on a sensory journey with "The Art of Perfume," Chanel's exclusive tour celebrating the iconic "Chanel No. 5," within MC House in Chengdu. Visitors can dive into personalised fragrance experiences and interactive perfume classes that showcase Chanel's creative brilliance and craftsmanship. Pictures courtesy of MCHouseCN.

SDD24/24_02: The LOEWE x ON collaboration limited-time boutique has now arrived in Chengdu, offering a unique and engaging experience for sports and fashion enthusiasts. Discover this exclusive pop-up at 2F, Chengdu SKP K Avenue, located in the North Section of Tianfu Avenue, High-tech Zone, Chengdu. Pictures courtesy of Loewe.

SDD24/23_05: Experience the enchanting world of Charlotte Tilbury at the Pillow Talk Flash Party in Chengdu. This pop-up activation...