SDD24/50_02: Puma’s "Forever Faster" roadshow is a masterclass in blending experiential design with brand storytelling, creating a high-energy celebration of speed and style. The event transformed its venue into a racing-inspired wonderland, with a bold colour palette of silver, red, and black and dynamic lines mimicking a racetrack's curves. Visitors were immersed in a sleek and vibrant atmosphere that showcased Puma’s Speedcat shoes and autumn-winter collection, all while celebrating the brand's ethos of pushing boundaries and embracing speed.
To heighten the experience, Puma introduced interactive elements that made the roadshow more than just a showcase, it became a participatory event. Guests could personalise their gear at a DIY workshop and pose for themed photos with Henry Lau’s likeness from the brand’s winter catalogue. The thoughtful integration of these features, combined with the striking design of the space, not only brought Puma’s products to life but also embodied the "Forever Faster" spirit in a way that was engaging, memorable, and inherently shareable.
Pictures courtesy of Puma and SuperTrends.
