Moncler Pop-Up Space, Beijing SKP China.

Pictures courtesy of Moncler

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From Runway to Reality: Moncler Recreates Its Mountaintop Show in Beijing

Beijing SKP, China

Moncler brings its signature performance-meets-luxury world into physical retail with a striking limited-time installation at Beijing SKP, transforming the atrium into a multi-sensory homage to the Moncler Grenoble universe. The space recreates the atmosphere and energy of the brand’s iconic mountaintop runway show, using immersive design to translate the dynamism, speed, and precision of high-performance winter sport into a tangible physical experience.

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