SDD24/48_02: Step into a world where holiday fantasies come to life with Loro Piana’s stunning pop-up store at Beijing SKP. Located in the atrium on the first floor, this beautifully curated space blends elegant design with a warm, inviting atmosphere, embodying the brand’s signature refinement.
The pop-up showcases the Après Ski collection, featuring luxurious fabrics and delicate textures that epitomize winter sophistication. Visitors are invited to immerse themselves in the enchanting "winter forest" theme, which transforms the space into a dreamy holiday retreat.
Pictures courtesy of Loro Piana.
