Brunello Cucinelli transforms Harrods into a cashmere-filled world of storytelling and craft. Across 21 windows, the brand’s Feelosophy narrative follows Philo the griffin from Solomeo to London, blending heritage, humanity and poetic design. Inside, exclusive collections and immersive pop-ups extend the experience. A standout example of future retail, where meaning, materiality and emotion shape the entire brand world.

The Ritz Paris turns Place Vendôme into a festive world of nostalgia and storytelling. Centred on its mascot César, the pop-up blends craft, emotion, gourmet moments, and collectible design. From the six-meter bear-trimmed tree to the giant teddy and holiday boutique, it’s a masterclass in emotional branding, connecting hospitality, retail, and culture through immersive, multi-sensory experience.

Swarovski unveils a luminous Paris pop-up at the foot of the Arc de Triomphe, blending craft, heritage and retail theatre. Inspired by the brand’s signature octagon, the space showcases jewellery, home décor and a personalised Art of Gifting experience. Paired with Swarovski’s sponsorship of the Champs-Élysées lights, this activation transforms retail into culture—an immersive, meaningful celebration of creativity and place.

Jo Malone London brings Game Night to life at Beijing SKP with a playful, luxurious pop-up inspired by classic British games. Giant cards, checkerboard patterns, and festive décor set the scene for exploring limited-edition Christmas fragrances. With scent layering, interactive draws, and premium engraving services, the space transforms gifting into an immersive, high-end experience that showcases the power of physical retail.

Ralph Lauren transforms Sloane Square into a cinematic festive world, turning retail into a warm, memory-making experience. A mountain-inspired barn hosts wreath-making, craft workshops, a florist-in-residence and Father Christmas, while Ralph’s Coffee serves winter treats. A curated Holiday Shop elevates gifting, and 10% of all activities support The Royal Marsden Cancer Charity—blending heritage, community and purpose in one standout festive activation.

Loro Piana’s Holiday pop-up at Shanghai IFC is a masterclass in modern luxury retail, an oval, wood-wrapped space that blends craft, calm, and festive storytelling. With exclusive embroidery services for scarves and blankets, it turns gifting into an emotional experience. A blueprint for slower, more intentional, experience-led luxury.

Acne Studios’ pop-up at Taikoo Hui, Shanghai, redefines festive retail through craft and creativity. Wrapped in raw canvas and drenched in signature pink, the space features a flowing bow made from repurposed fabrics — a symbol of artistry and reinvention. A tactile, immersive showcase of Acne’s design DNA, it blends fashion, storytelling, and sustainability in perfect balance.

SDD24/50_03: This holiday season, Kate Spade New York transformed a traditional London pub into 'The Kate Spade Arms', an immersive experience that blended festive cheer with the brand’s signature style. Located in the heart of Exmouth Market, the two-day activation celebrated community, creativity, and connection through a reimagined pub setting. Visitors were treated to unique touches like bespoke Kate Spade signage, branded pub games, a curated menu featuring specialty coc

SDD24/49_05: Experience the magic of the holiday season at Tiffany & Co.'s flagship store on Old Bond Street, London. This year, the iconic brand has transformed its windows into a dazzling celebration of love and luxury. The instantly recognizable Tiffany Blue Box® vignette takes center stage, symbolizing the joy of gift-giving, while the iconic Bird on a Rock display adds an enchanting touch, showcasing Tiffany's exceptional artistry and timeless elegance. These stunning di

SDD24/49_04: Gucci has elevated holiday cheer with its festive Gucci Gift window displays, transforming iconic cities like Chengdu, Shenzhen, Los Angeles, New York, London, and Milan into dazzling celebrations of light and style. Each installation reflects the warmth and joy of the season, blending vibrant colors, sparkling details, and Gucci’s iconic Double G elements. From neon-lit cityscapes to the glow of winter evenings, these displays create a unique dialogue with urban

SDD24/49_02: Coach has brought a slice of New York holiday magic to Korea with its stunning NYC Townhouse pop-up at The Hyundai Seoul department store. This immersive installation captures the essence of a classic New York City townhouse during the holiday season, complete with intricate recreations of a cosy living area, festive outdoor decorations, and more. Blending tradition and modern luxury, the pop-up creates a warm and inviting atmosphere that transports visitors stra

SDD24/49_01: Step into Diptyque’s Felt Wonderland by Lucy Sparrow, a magical fusion of artistry and immersive retail design that redefines festive shopping experiences. At the heart of this activation is a striking felt installation, adorned with golden stitches cascading like ribbons, radiating warmth and whimsy. This enchanting centrepiece transforms the space into a cozy winter retreat, inviting visitors to explore a world of softness and festive charm. From fir trees to c

SDD24/48_04: Shanghai’s Qiantan Taikoo Li has partnered with Louis Vuitton to bring a whimsical holiday experience to life. At the heart of the mall’s central plaza, visitors can discover a breathtaking carousel installation inspired by the brand’s 2024 winter window displays. This playful and vibrant spectacle features a dazzling array of animal figures, including greyhounds, giraffes, gazelles, snails, ostriches, leopards, and zebras, all brought to life with Louis Vuitton’

SDD24/48_03: This holiday season, Chanel has unveiled a stunning light installation on London’s iconic Bond Street, marking the first time the luxury brand has illuminated the renowned shopping destination. Inspired by the brand's legendary N°5 fragrance, the design captures the essence of this timeless icon. The sleek, beveled edges and octagonal emerald-cut silhouette of the N°5 bottle are reimagined in lights, creating a dazzling tribute to the House’s enduring legacy. Pic

SDD24/48_02: Step into a world where holiday fantasies come to life with Loro Piana’s stunning pop-up store at Beijing SKP. Located in the atrium on the first floor, this beautifully curated space blends elegant design with a warm, inviting atmosphere, embodying the brand’s signature refinement. The pop-up showcases the Après Ski collection, featuring luxurious fabrics and delicate textures that epitomize winter sophistication. Visitors are invited to immerse themselves in th

SDD24/48_01: To mark its 75th anniversary, Onitsuka Tiger has teamed up with Parisian fashion house Patou, celebrating its 110th year, for a collaborative collection that blends Japanese precision with French elegance. The gender-neutral designs include sweatshirts, T-shirts, accessories, and footwear that feature Patou’s signature pink grosgrain fabrics alongside Onitsuka Tiger's sleek, minimalist aesthetic. To launch the collection, Onitsuka Tiger has unveiled a special the

SDD24/47_04: This holiday season, Maison Hermès in Shanghai presents a captivating display of artistry and festive cheer, crafted in collaboration with renowned American artist EJ Hill. Titled "Riding Through a Dream," the installation transforms the iconic space into a magical winter wonderland, offering visitors an unforgettable visual and emotional experience. Hill’s vision brings warmth, hope, and an air of whimsy to the festive season, blending Hermès’ timeless elegance

SDD24/47_03: This holiday season, Miu Miu’s Christmas project offers a masterclass in blending nostalgia with contemporary flair. Inspired by the charm of 1930s holiday greeting cards, the display reimagines vintage aesthetics through the lens of vibrant, oversized pop art. At the heart of the concept is a celebration of bold colours and glossy, candy-like finishes, evoking a sense of playful joy and whimsy. The showcase effortlessly merges timeless holiday traditions with a

SDD24/47_02: Gymshark has brought its signature energy to Soho, New York, with the opening of its NYC Holiday Pop-Up. The event kicked off with a bang as over 1,000 fans and community members gathered to celebrate the launch, highlighting the brand's strong connection with its audience. Located at 105 Wooster St, this limited-time store is a festive fitness haven, blending Gymshark’s signature style with holiday cheer. Inside, visitors are treated to an array of creative, int

SDD24/47_01: Fendi has raised the bar with its Holiday Season 2024 installations, which adorn flagship stores worldwide. Drawing inspiration from its storied heritage, the Italian fashion house has masterfully blended tradition with modern artistry. Each display captivates with a combination of iconic elements like the Peekaboo and Baguette bags, gift boxes, and whimsical accessories, forming colorful, illuminated holiday trees. The installations evoke the brand’s signature e

SDD24/46_05: Louis Vuitton has once again elevated the art of visual storytelling with its latest seasonal displays in Taikoo Li, Chengdu, and the artistic installations at the Guangdong Guild Hall. This winter, the brand blends tradition, creativity, and nostalgia to create a captivating holiday experience. Storefronts feature whimsical carousels, lavish Christmas trees, and unique animal figures, leopards, giraffes, zebras, and ostriches—that transform the scene into a fest

SDD24/46_02: For Fall / Winter 2024, Lacoste has unveiled a visually stunning holiday campaign that brings the festive spirit to life at its iconic flagship on the Champs-Élysées in Paris. This season, Lacoste has transformed its window displays and in-store experience into a frosty wonderland, seamlessly blending the essence of the brand with the joy of the holiday season. The holiday collection, featuring everything from the classic polo shirts and stylish sneakers to chic

SDD24/45_05: This holiday season, TAG Heuer, the renowned Swiss luxury watchmaker, is captivating visitors at Harrods’ Fine Watches & Jewellery atrium in London with a stunning festive installation and exclusive pop-up. Running through November and December, the display reimagines TAG Heuer’s beloved driver characters in a holiday adventure that seamlessly blends the brand’s heritage of precision and its daring spirit. Set against a backdrop of snowy Swiss mountains, a futuri

SDD24/44_01: For the 2024 holiday season, Christian Dior has unveiled a stunning installation at the Pavilion Kuala Lumpur in Malaysia, blending their renowned artistry with the spirit of Christmas. This installation celebrates the dedication and skill of Dior’s artisans, highlighting the timeless value of craftsmanship in a world increasingly dominated by digital processes. Spearheaded by Dior’s Creative Visual Merchandising Director, Luca Albero, the project is an homage to