Brunello Cucinelli 'Feelosophy' Harrods Takeover, Knightsbridge London.
- Shop Drop Daily
- Dec 5
- 2 min read
SDD25/48_05:
Brunello Cucinelli Transforms Harrods Into a Cashmere-Lit World of Storytelling and Craft
Harrods Knightsbridge, London
Harrods has long treated its façade and windows as a stage for the world’s leading luxury houses, but Brunello Cucinelli’s takeover stands out as a masterclass in narrative-led retail. Rather than simply decorating a department store, the brand introduces the spirit of Solomeo, its home, its philosophy, its emotional core, through an immersive, multi-chapter experience that blurs the lines between fashion, craft and cultural storytelling.
