On New Store Opening, Madrid Spain.
- Shop Drop Daily
- 5 days ago
- 2 min read
SDD26/02_03:
Designing for Movement:
On Opens a Community-Led Flagship in Madrid
On continues to accelerate its global retail expansion with the opening of its first Spanish flagship in Madrid, marking a significant step in the brand’s evolution from performance disruptor to premium lifestyle destination. Situated in the heart of Salamanca’s Golden Mile, the store embeds On within one of Europe’s most prestigious shopping districts, positioning the brand at the intersection of sport, fashion, and culture. This is not simply a retail arrival, but a statement of intent about how and where performance brands show up physically.
