Performance retail is entering a new era where stores function less as sales floors and more as cultural hubs. On’s Stockholm flagship captures this shift perfectly, blending Swiss precision with Scandinavian minimalism and community-led programming. From architecture inspired by the city itself to weekly run clubs and movement sessions, the space shows how modern sportswear brands are using physical retail to build identity, belonging and emotional connection beyond the prod

On’s first standalone flagship in South Korea, located in Seoul’s vibrant Hannam district, is a masterclass in atmospheric retail. Inspired by the city’s nighttime running routes, the three-level space features a "cinematic urban landscape" of reflective surfaces and Han River-inspired lighting. With a dedicated basement running hub for community engagement and the debut of LightSpray™ technology, On has created a cultural anchor where performance meets Seoul’s kinetic spirit

The On Pop-Up Bali in Pererenan is a masterclass in "Contextual Retail." Moving beyond simple product display, the space serves as a community hub featuring coastal runs, strength classes, and a smoothie collaboration with local brand Lenny’s. Centred by a 3D-printed Alpine rock installation reinterpreted by Balinese artist Jemana Murti, the space bridges Swiss precision and island tradition. It is an open, inclusive environment designed for the "movement-first" lifestyle of

On expands its London footprint with a new Kensington store, reinforcing the city as its most important global retail market. Positioned by Hyde Park, the space connects performance product with local running culture. Clean, site-specific design and integrated product storytelling turn the store into a community hub, not just a shop. A strong example of how future retail blends function, place and brand experience.

On’s first Spanish flagship in Madrid marks a key step in its evolution from performance disruptor to premium lifestyle brand. Set within a historic Salamanca building, the store balances local heritage with On’s clean, technical design language. Monochrome interiors, precise lighting and a full head-to-toe offer create a calm, performance-led environment. More than retail, the space acts as a community hub, using run clubs and movement to turn brand into lived experience.

SDD24/36_01: Zurich-based running shoe brand On continues its global retail expansion with the opening of its tenth standalone store in Milan. Located in a spacious 400 sqm (4,306 sq.ft.) unit within a Brutalist building from the 1970s, the store spans two floors and features a design by On's in-house team that mirrors the brand's recent retail concepts. The interior showcases On’s innovative technologies and sustainable materials, including unique soles, with extendable meta

SDD24/24_02: The LOEWE x ON collaboration limited-time boutique has now arrived in Chengdu, offering a unique and engaging experience for sports and fashion enthusiasts. Discover this exclusive pop-up at 2F, Chengdu SKP K Avenue, located in the North Section of Tianfu Avenue, High-tech Zone, Chengdu. Pictures courtesy of Loewe.

SDD24/22_01: Discover an exceptional physical brand experience at the LOEWE x On limited-time pop-up space in Shanghai. Located at the...

SDD24/15_03: Discover the pinnacle of running innovation at Shanghai's "On Energy Station" offline experience space. Teaming up with...

SDD19_06: On Running The Monster Den 'Get Weird' Pop-Up Store, Liverpool ONE.