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LOEWE x On Collaboration Pop-Up Installation, IAPM Mall Xuhui District Shanghai China.


SDD24/22_01: Discover an exceptional physical brand experience at the LOEWE x On limited-time pop-up space in Shanghai.


Located at the L1 main atrium of the IAPM shopping mall, No. 999 Huaihai Middle Road, Xuhui District, this installation showcases a new collection focused on simplicity and optimisation.


Visitors can explore a range of versatile outerwear designed for all weather conditions, featuring fluid, colourful functional fabrics in natural tones.


The collection includes hooded coats, bombers, and vests with a subtle storm circle pattern tie-dye, ultra-light jackets and hooded coats crafted from two-layer, semi-ripstop fabrics, and three-layer waterproof capes adorned with reflective foil brand logos.


Pictures courtesy of Loewe.






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