Print, curation and culture take centre stage as Bicester Village partners with cult Marylebone institution Shreeji News. More than a newsstand, the collaboration creates a shared world built around discovery, conversation and the joy of being offline. From curated publications and collectable merchandise to immersive experiences and live programming, it offers a compelling lesson in how brands can build deeper engagement through slower, more meaningful physical experiences.

Gentle Monster’s 2026 Circuit Collection pop-up at HAUS NOWHERE Seoul and Shanghai is a masterclass in surreal retail. Featuring a cutting-edge F1 car alongside a monumental Mickey Mouse sculpture, the space transforms eyewear shopping into an immersive racing fantasy. Blending high-speed aesthetics with playful nostalgia, the activation includes exclusive photo booths and a collection made of lightweight, performance-driven materials, redefining the boundaries between sports

The Nike x SKIMS Seongsu pop-up is a masterclass in "Studio Luxury." Designed by Crosby Studios, the space reimagines performance through a neutral, balletic lens, anchored by the cultural weight of BLACKPINK’s LISA. Beyond the retail floor, Nike members can access premium Pilates and barre sessions, turning the collection into a functional ritual. It’s a strategic collision of Nike’s technical prowess and SKIMS’ sculpting aesthetic, redefining the modern activewear silhouett

Ami Paris has executed a masterclass in brand integration by taking over SoHo’s legendary Balthazar. From branded croissants to "sketchable" placemats, the month-long activation blurs the lines between fashion and hospitality. By bridging the gap between the brasserie and their nearby flagship with a custom pastry cart, Ami creates a localized brand ecosystem. It’s a sophisticated play on "soft-power" retail, meeting the consumer exactly where they already are.

NikeSKIMS translates its collaboration into a physical brand world with an immersive pop-up that blends performance, bodywear and culture. Designed around a modern ballerina aesthetic, the space prioritises movement, form and emotion over traditional retail. Sculptural interiors, curated product moments and wellness-led experiences show how future retail is shifting from selling to feeling.

Lavazza x Moschino bring playful Italian flair to Shanghai with the “Espresso Your Style” pop-up. Set on Anfu Road, the immersive café merges fashion, design, and aroma through cloud-filled spaces, co-branded drinks, and limited-edition merch. From Blue Coconut Light Cloud Coffee to a sky-high photo zone, every detail celebrates creativity, connection, and expressive style—where coffee becomes culture and everyday rituals turn into immersive storytelling.

Levi’s transforms its SPACE into a Toy Story wonderland, blending Western denim with Pixar nostalgia. Fans can pose for retro posters, DIY keychains, and dance with Woody, celebrating friendship, creativity, and storytelling. The limited-edition Levi’s® x Toy Story collection reimagines iconic film motifs through signature denim craftsmanship — a nostalgic, collectible journey that turns fashion into play and retail into pure imagination.

The Stage at Isetan Shinjuku hosts an immersive sacai × Carhartt WIP pop-up, blending workwear utility with high-fashion structure. Quilted, modular blocks in earthy tones create a bold architectural backdrop for the exclusive beige capsule. Mannequins showcase hybrid pieces, while the staged layout drives focus and flow. Positioned in a premium space, the activation amplifies exclusivity, turning a limited-edition launch into a powerful statement of design, storytelling, and

Zara x Disney’s ‘Aw Gee! Wow’ installation in Milan transforms a grand flagship into a bold, playful space. A vibrant yellow floor contrasts with classical architecture, while curved modular displays and an oversized Mickey silhouette create a whimsical stage for the collection. Apparel and accessories are showcased within a striking pop-art environment, blending heritage and modernity to deliver an immersive retail experience that turns shopping into storytelling.

The Barbour x FARM Rio takeover transforms Carnaby Street into a tropical escape. Inside, bold prints, lush foliage, and vibrant details reimagine British heritage with Brazilian energy. Waxed jackets with frills, quilted bombers with puff sleeves, and flowing dresses showcase the fusion of practicality and playfulness. More than a pop-up, it’s a cultural destination where retail becomes theatre—an immersive concept proving how unexpected collaborations can redefine the flags

ZARA and Butterbear transformed a Shanghai landmark into “Butterbear Academy,” a playful school-themed pop-up. Across three floors, visitors discovered interactive classrooms, glowing paper airplanes, runway shows, exclusive capsule pieces, and a rooftop playground. Anchored by a giant Butterbear mascot and 24/7 check-in façade, the space blended nostalgia and creativity with shoppable tech moments.

adidas Originals reopens its Manchester Market Street store with a bold tribute to Oasis, just in time for the band’s Live ‘25 tour. Featuring a two-floor experience, the space blends archive pieces, 90s-inspired style, and customization zones. Fans can explore rare memorabilia, shop the full 26-piece collection, and relive the band’s legacy. More than a retail drop, this is cultural storytelling, a love letter to music, Manchester, and timeless style.

Kith for Wilson serves a grass-court fantasy in the heart of Shanghai with a limited-time experience space inspired by Wimbledon. Lush greenery, vintage tennis cues, and exclusive racket drops create an immersive environment where sport meets streetwear. This isn’t just a pop-up, it’s a celebration of legacy, style, and love for the game, brought to life through tactile storytelling and limited-edition design. A standout global activation where fashion and performance collide

Gentle Monster x Bratz globally swaps Y2K nostalgia for cyber-glam in visionary pop-ups. Monumental lavender-haired, cybernetic Bratz statues and the exclusive "Pocket Collection" eyewear define these futuristic, art-like spaces. This bold chapter recontextualises Bratz's iconic rebellion with Gentle Monster's avant-garde design for a hyper-aesthetic age. A masterclass in experiential retail, live now in LA, Seoul, Shanghai's HAUS NOWHERE & Bangkok.

SDD25/12_02: Louis Vuitton has unveiled the second chapter of its 'Louis Vuitton x Murakami Re-edition Collection,' transforming its Seoul Dosan store into an immersive retail experience inspired by springtime and cherry blossoms. This latest release pays tribute to Takashi Murakami’s iconic cherry blossom motif, first introduced 20 years ago, and meticulously revived across approximately 40 products, including city bags, silk squares, sneakers, platform sandals, and custom-m

SDD25/10_02: CASETiFY has teamed up with Butter Bear to create an irresistibly cute retail experience in Hangzhou’s MixC Phase II Ground Plaza. The 'Spring Dessert Shop' pop-up blends pastel aesthetics, playful design, and collectible culture, transforming the space into a dessert-inspired wonderland. This activation taps into the growing trend of kawaii culture and nostalgic branding, designed to spark joy and social media engagement. At the heart of the experience is a limi

SDD24/38_04: Marc Jacobs has launched a limited-time concept exhibition in Sanlitun, Beijing, featuring the inspiring graffiti of New York artist Futura. The exhibition blends street art with high fashion, showcasing a unique collaboration series now available in stores. Pictures and video courtesy of Marc Jacobs.

SDD24/38_02: The Harmay x Tyakasha 'Bakery Workshop Theme Store' pop-up space offers an immersive playful shopping experience in Shanghai, featuring exclusive bakery-themed products, beauty, skincare, fragrance, pet items, and travel essentials designed to delight and inspire. Pictures courtesy of HARMAY.

SDD24/34_01: Tory Burch has transformed Soho News International into a vibrant pop-up experience to celebrate the brand's latest Walter Schels limited-edition capsule collection. Located at 186 Prince St., the "Bodega takeover" features an interactive ATM offering scratch-off tickets for prizes, including free coffee at the nearby flagship store and even a shopping spree. Visitors can follow playful chalk paw prints to the flagship at 151 Mercer St. to redeem their rewards, c

SDD24/33_03: Shanghai's historic Bund recently transformed into a mesmerising "blue moment" as Swatch bathed the Swatch Art Peace Hotel in deep blue hues. On the ground floor, the Swiss brand's store highlighted the limited-edition "Super Blue Moon" MoonSwatch series, created in collaboration with Omega. This dynamic display of blue tones, echoing the flow of the Huangpu River, elevated the experience into something truly unforgettable. Pictures courtesy of Swatch.

SDD24/30_01: Jo Malone has partnered with Paddington™ to create a unique "marmalade" collection designed to uplift the spirits. Consumers can experience this collaboration in person by following Paddington’s trail through the city, taking the No. 2 Line and the sightseeing bus, both adorned with Paddington’s imprint, to a limited-time pop-up space at the Shanghai Bund International Passenger Transport Center. Here, visitors can explore the Paddington's collection and enjoy a

SDD24/28_04: Experience the fusion of travel and coffee at Louis Vuitton's "Beijing Style" limited-time space, open at the Cube, 798 Art District. This unique collaboration with Arabiaca Coffee invites visitors to savour the new flavours of summer, explore a curated city guide, and embark on a literary journey. After extensive cooperation and meticulous planning, Louis Vuitton and Arabiaca present a harmonious blend of their philosophies: "Life itself is a journey" and "See t

SDD24/24_03: Jacquemus has teamed up with Four Seasons to offer an unparalleled summer experience at The Ocean Club, A Four Seasons Resort in the Bahamas. This collaboration brings the Jacquemus world of "pop luxury" to the iconic resort, a favourite of the international jet set since the 1960s. Guests can explore a transformed Carlo boutique, featuring selections from Jacquemus' Spring-Summer Ready to Wear Collection, initially unveiled at La Fondation Maeght in France. Addi

SDD24/24_02: The LOEWE x ON collaboration limited-time boutique has now arrived in Chengdu, offering a unique and engaging experience for sports and fashion enthusiasts. Discover this exclusive pop-up at 2F, Chengdu SKP K Avenue, located in the North Section of Tianfu Avenue, High-tech Zone, Chengdu. Pictures courtesy of Loewe.