ZARA Butterbear Academy Pop-Up, Huaihai Middle Road Shanghai China.

Pictures courtesy of Zara

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Butterbear Academy: Zara Shanghai’s Campus-Themed Pop-Up

Huaihai Middle Road, Shanghai

The most impactful pop-ups don’t just showcase products, they create whole worlds for audiences to explore. The Butterbear x ZARA pop-up in Shanghai is one such example, transforming a classic retail drop into an immersive campus-inspired playground. This collaboration reimagines ZARA’s Butterbear capsule collection through a “Back to School” theme that’s equal parts nostalgic and whimsical, inviting visitors into a three-story space designed for discovery, play, and shareable moments.

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