Zara x Disney’s ‘Aw Gee! Wow’ installation in Milan transforms a grand flagship into a bold, playful space. A vibrant yellow floor contrasts with classical architecture, while curved modular displays and an oversized Mickey silhouette create a whimsical stage for the collection. Apparel and accessories are showcased within a striking pop-art environment, blending heritage and modernity to deliver an immersive retail experience that turns shopping into storytelling.

ZARA and Butterbear transformed a Shanghai landmark into “Butterbear Academy,” a playful school-themed pop-up. Across three floors, visitors discovered interactive classrooms, glowing paper airplanes, runway shows, exclusive capsule pieces, and a rooftop playground. Anchored by a giant Butterbear mascot and 24/7 check-in façade, the space blended nostalgia and creativity with shoppable tech moments.

Baby Dior’s “Diorling” window displays offer a handcrafted celebration of childhood nostalgia and London charm. Inspired by the 1960s, each element, from clay-sculpted drum kits to pastel outfits, evokes whimsical storytelling. Designed with care and creativity, the experience blends artistry, imagination, and visual merchandising into a beautifully British brand moment.

SDD25/07_05: Zara’s latest collaboration with Butterbear brings a whimsical and heartwarming retail experience to life at the Shanghai Anfu Road pop-up store. This limited-time space blends playful visual merchandising, immersive storytelling, and interactive design, creating a shopping experience that feels more like stepping into a charming, nostalgic world. The Butterbear for Zara collection is available both online and in select Zara stores, including Chengdu Taikoo Li an

SDD24/42_03: Selfridges has introduced an exciting new pop-up showcasing the premium kidswear collection, H&M Adorables, at its iconic London store. This exclusive launch allows customers to explore the latest in children's fashion, blending stylish designs with high-quality craftsmanship. Designed by Open Studio Stockholm to offer a memorable shopping experience, the pop-up features a curated selection of the H&M Adorables line, which is also available at Selfridges Birmingh