ZARA and Butterbear transformed a Shanghai landmark into “Butterbear Academy,” a playful school-themed pop-up. Across three floors, visitors discovered interactive classrooms, glowing paper airplanes, runway shows, exclusive capsule pieces, and a rooftop playground. Anchored by a giant Butterbear mascot and 24/7 check-in façade, the space blended nostalgia and creativity with shoppable tech moments.

SDD25/10_02: CASETiFY has teamed up with Butter Bear to create an irresistibly cute retail experience in Hangzhou’s MixC Phase II Ground Plaza. The 'Spring Dessert Shop' pop-up blends pastel aesthetics, playful design, and collectible culture, transforming the space into a dessert-inspired wonderland. This activation taps into the growing trend of kawaii culture and nostalgic branding, designed to spark joy and social media engagement. At the heart of the experience is a limi

SDD25/07_05: Zara’s latest collaboration with Butterbear brings a whimsical and heartwarming retail experience to life at the Shanghai Anfu Road pop-up store. This limited-time space blends playful visual merchandising, immersive storytelling, and interactive design, creating a shopping experience that feels more like stepping into a charming, nostalgic world. The Butterbear for Zara collection is available both online and in select Zara stores, including Chengdu Taikoo Li an