Gentle Monster x Bratz Collection Global Activations.
- Shop Drop Daily
- May 30
- 2 min read
Updated: Jun 13
SDD25/21_05:
Gentle Monster x Bratz: Cyber-Glam Takes Over Globally
Los Angeles, Seoul, Shanghai, Bangkok
Gentle Monster continues its reign of immersive retail storytelling, launching a new global pop-up series in collaboration with the iconic Bratz. This chapter swaps nostalgic playrooms for futuristic cyber-scapes. The transformation celebrates a first-time partnership, merging Bratz's undeniable Y2K attitude with Gentle Monster's avant-garde eyewear designs in spaces that feel more like interactive art installations than mere stores. It’s a striking global debut that captures the power of cultural icons, bold aesthetics, and innovative design in shaping next-gen physical retail experiences.
