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The Speed of Surrealism: Gentle Monster’s Disney × F1® Takeover
Gentle Monster’s 2026 Circuit Collection pop-up at HAUS NOWHERE Seoul and Shanghai is a masterclass in surreal retail. Featuring a cutting-edge F1 car alongside a monumental Mickey Mouse sculpture, the space transforms eyewear shopping into an immersive racing fantasy. Blending high-speed aesthetics with playful nostalgia, the activation includes exclusive photo booths and a collection made of lightweight, performance-driven materials, redefining the boundaries between sports
Gentle Monster Bouquet Collection Multi-City Pop-Up Experiences.
Gentle Monster launches its Bouquet collection through immersive pop-ups across global cities, turning retail into a sensory brand world. Sculptural floral installations, bold textures and metallic forms mirror eyewear inspired by natural plant structures. Rather than explain the product, the space lets visitors feel it. A sharp example of future retail where storytelling, emotion and physical experience drive deeper brand connection.
Gentle Monster x Bratz Collection Global Activations.
Gentle Monster x Bratz globally swaps Y2K nostalgia for cyber-glam in visionary pop-ups. Monumental lavender-haired, cybernetic Bratz statues and the exclusive "Pocket Collection" eyewear define these futuristic, art-like spaces. This bold chapter recontextualises Bratz's iconic rebellion with Gentle Monster's avant-garde design for a hyper-aesthetic age. A masterclass in experiential retail, live now in LA, Seoul, Shanghai's HAUS NOWHERE & Bangkok.
Gentle Monster and Mugler Collaboration Collection Pop-Up Spaces, Seoul and Shanghai.
SDD24/29_04: The recently launched Mugler and Gentle Monster collaboration series is now celebrated with exclusive pop-up events in Shanghai and Seoul. These limited-time spaces showcase the collection's global debut. Visitors can immerse themselves in the bold and dynamic essence of both brands, brought to life through the captivating movements of kinetic objects. Pictures courtesy of Gentle Monster.
Gentle Monster x Jennie 'Jentle Salon' Pop-Up Spaces, China .
SDD24/19_01: Immerse yourself in the groundbreaking blend of fashion and design at 'Jentle Salon,' the newest collaboration between...
Gentle Monster Jelly Collection Pop-Up Spaces, Seoul Korea, and Beijing China.
SDD24/04_01: Step into the Whimsical World of Gentle Monster's Jelly Pop-Ups in Seoul and Beijing. Immersing visitors in the...
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