LOEWE’s second "Casa" flagship in Paris is a masterclass in tactile luxury. Located on Rue Saint-Honoré, the 405sqm space blends hand-glazed ceramics, brass, and concrete with a world-class art collection. By placing contemporary works in dialogue with 17th-century portraits, Creative Directors Jack McCollough and Lazaro Hernandez have created a retail environment designed for discovery. It is a space where craft, culture, and fashion meet in a seamless, sophisticated narrati

Loewe Perfumes’ "Crafted Garden" is a masterclass in sensory world-building. Located in Madrid’s Plaza de Colón, this ephemeral pavilion by Molo Design uses ultra-thin paper and blown glass to create a labyrinth inspired by botanical manuscripts. By blending Renaissance order with modern sustainability, Loewe transforms fragrance into a physical journey. It’s a bold vision of retail where architecture mirrors the complexity of scent, proving that luxury is found in the detail

Loewe transforms Nanjing’s Yuyuan Garden into an immersive brand world with A New Year’s Lantern Festival, blending heritage, storytelling and contemporary design. Rooted in traditional lantern craftsmanship, custom installations inspired by LOEWE’s Lunar New Year animation weave through the historic garden, turning culture into experience. It’s retail without selling, using narrative, craft and place to build emotional connection. A powerful example of future-facing brand ac

Casa Loewe Montaigne transforms retail into an art-led, tactile experience. Designed like a collector’s home, it blends handcrafted tiles, marble, and curated furniture with ceramics, sculptures, and textiles from global artists. Every detail elevates craft, culture, and materiality, creating a gallery-like space that redefines luxury and showcases Loewe’s world in a deeply considered, immersive way.

Loewe Perfumes transforms Selfridges’ Corner Shop into a scent-drenched maze inspired by Renaissance gardens. Winding paper walls, oversized tomatoes, and botanical beauty bring the brand’s storytelling to life. From floral workshops to personalised bottles, it’s a full-sensory experience rooted in nature and powered by scent. More than retail, it’s a poetic, immersive world where fragrance, design, and interactivity bloom.

SDD25/08_03: Loewe is redefining experiential retail with its Golden Cycling Tour, a campaign that seamlessly blends luxury fashion, local culture, and interactive exploration. In partnership with Hello Bike, this initiative invites participants to explore Shanghai on custom-designed golden bicycles, inspired by the shimmering gold facade of the newly opened Loewe House in Shanghai. By cycling a total of 3 kilometers, riders earn a limited-edition medal, which grants access t

SDD25/07_03: Loewe has unveiled its latest architectural masterpiece in Shanghai with the opening of Casa Loewe at No. 1515, Nanjing West Road, Jing’an District. The store’s breathtaking golden façade, crafted from 35,536 handcrafted ceramic tiles by Barcelona-based Studio Cumella, is a testament to the brand’s dedication to material innovation and artisanal excellence. Each tile undergoes a meticulous five-step process, shaping, drying, glazing, firing, and packaging, result

SDD24/32_03: Loewe's new flagship store in Cheongdam, Seoul, offers a stunning physical brand experience. The store features a monolithic green façade made of handmade Spanish tiles, creating a striking exterior. Inside, the dynamic interplay of light, shadow, and natural textures creates an inviting atmosphere. Spanning three floors in the Gangnam district, the store showcases Loewe’s full women’s and men’s collections along with exclusive products. The space also highlights

SDD24/28_03: Experience the essence of Loewe's new season at their limited-time pop-up boutique on the North Atrium on the first floor of Wuxi Hang Lung Plaza. Visitors can discover a curated selection of ready-to-wear clothing, handbags, and accessories at No. 139 Renmin Middle Road in the Liangxi District. Pictures courtesy of Wuxi Hang Lung Plaza.

SDD24/27_01: Discover Loewe Chengdu Gaozhai, a distinctive brand experience in Chengdu Taikoo Li. This store masterfully blends traditional Chinese and Spanish design elements, showcasing Loewe's Mediterranean heritage within the historic Gaozhai building. Visitors can explore the latest men's and women's ready-to-wear collections, along with a range of accessories including handbags, shoes, glasses, and small leather goods. The store also features exclusive products availabl

SDD24/24_02: The LOEWE x ON collaboration limited-time boutique has now arrived in Chengdu, offering a unique and engaging experience for sports and fashion enthusiasts. Discover this exclusive pop-up at 2F, Chengdu SKP K Avenue, located in the North Section of Tianfu Avenue, High-tech Zone, Chengdu. Pictures courtesy of Loewe.

SDD24/22_01: Discover an exceptional physical brand experience at the LOEWE x On limited-time pop-up space in Shanghai. Located at the...

SDD24/12_04: Explore the exclusive Loewe 2024 Spring and Summer collection at the limited time pop-up store located in Shanghai Plaza 66....

SDD38_02: Loewe Autumn/Winter23 Pop-Up Installations, Xintiandi Huangpu District Shanghai China.

SDD18_02: Loewe Castle Installation At The Shanghai Strawberry Music Festival, Qingpu District China.

SDD17_07: Loewe Perfumes 'Greenhouse' Pop-Up Space, Paseo del Muelle Uno Malaga Spain.

SDD16_06: Loewe Paula's Ibiza 2023 Summer Pop-Up Space, Shanghai Xingye Taikoo Hui North Plaza China.

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