Loewe Perfumes The Crafted Garden Pop-Up, The Selfridges Corner Shop London.

Pictures courtesy of Selfridges & Loewe Perfumes

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SDD25/23_02:

Loewe Perfumes: A Timeless Garden Grows in the Heart of London

The Corner Shop, Selfridges London

Loewe Perfumes redefines olfactory storytelling at Selfridges this spring, transforming its iconic Corner Shop into a scent-drenched garden maze that feels more like a sensory exhibition than a traditional retail space. Dubbed The Timeless Garden, the takeover invites passersby and perfume lovers alike into a world where botanical beauty, architectural elegance, and immersive scent converge.

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