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Céline’s Selfridges Takeover Shows Why Exclusivity Still Drives Physical Experience
Céline’s Été pop-up at Selfridges demonstrates the enduring power of physical experience in luxury. Combining a beach-house-inspired environment, Takashi Homma’s dreamlike seascapes and an exclusive first look at the Fall 2026 collection, the activation creates a fully immersive brand world. More than a product launch, it invites visitors to step inside Céline’s seasonal narrative, turning fashion, art and atmosphere into one cohesive experience.
The Office Fantasia: Thom Browne’s Corporate Locker Room at Selfridges
Thom Browne’s "Office Fantasia" at Selfridges transforms the Corner Shop into a mid-century workspace where corporate order meets athletic speed. To debut his ASICS collaboration, Browne has designed a space filled with steel desks, blinds, and oversized water coolers. By showcasing technical sneakers in jewellery vitrines, the installation elevates performance gear to collectible design, proving that in 2026, the modern uniform moves fluidly between the boardroom and the tra
House of Victoria Beckham Pop-Up by Random Studio, Selfridges Corner Shop London.
The House of Victoria Beckham at Selfridges transforms retail into an intimate, immersive experience. Designed by Random Studio, it blends home and store, showcasing fashion, beauty, and lifestyle through rich textures, warm lighting, and personal storytelling. Each room — from The Dressing Room to The Powder Room — reflects Beckham’s refined world, where architecture, emotion, and design converge into a living expression of her brand.
Takashi Murakami Ohana Hatake Selfridges Corner Shop Space, Oxford Street London.
Takashi Murakami’s Ohana Hatake blooms in Selfridges London with a joyful “Field of Flowers” pop-up. The immersive space brings Murakami’s iconic floral world to life through artful displays, candy-colored sliders, and exclusive product drops. Merging collectible culture with retail theatre, this playful activation redefines fashion experiences with a dose of whimsy, comfort, and sensory delight—showing how the best pop-ups invite you into a whole new world.
AMIRI Beach Club at The Selfridges Corner Shop, Oxford Street London.
AMIRI transforms Selfridges’ Corner Shop into the AMIRI Beach Club — an immersive brand world blending fashion, music, and community. With customisation zones, a sound lab, exclusive drops, and beach-inspired design, this pop-up reimagines retail as a creative playground. From studded hats to reissued collab sneakers, and a matcha soft-serve café, AMIRI delivers a multi-sensory summer escape in the heart of London. Retail theatre, redefined.
Farm Rio Pop-Up and Window Installation, Selfridges Oxford Street London.
FARM Rio brings Brazil to Selfridges with a vibrant pop-up created with Estúdio Campana. Blending fashion, nature, and art, the space transforms into a living forest using natural materials and bold design. Window displays burst with texture and storytelling, inviting passersby to pause and connect. This is physical retail reimagined, where purpose, culture, and emotion meet.
Amouage at Selfridges, Oxford Street London.
Step into the heart of Oman at Selfridges with the House of Amouage’s immersive activation. Inspired by Jabal Shams, the experience features Decision and Existence — fragrances that blend Omani Frankincense with modern elegance. A sculptural Juniper tree and poetic design elements evoke the rugged wilderness, inviting guests to explore a sensory journey where heritage meets contemporary storytelling. Discover timeless beauty reimagined.
Loewe Perfumes The Crafted Garden Pop-Up, The Selfridges Corner Shop London.
Loewe Perfumes transforms Selfridges’ Corner Shop into a scent-drenched maze inspired by Renaissance gardens. Winding paper walls, oversized tomatoes, and botanical beauty bring the brand’s storytelling to life. From floral workshops to personalised bottles, it’s a full-sensory experience rooted in nature and powered by scent. More than retail, it’s a poetic, immersive world where fragrance, design, and interactivity bloom.
H&M Adorables Pop-Up Space, Selfridges Oxford Street London.
SDD24/42_03: Selfridges has introduced an exciting new pop-up showcasing the premium kidswear collection, H&M Adorables, at its iconic London store. This exclusive launch allows customers to explore the latest in children's fashion, blending stylish designs with high-quality craftsmanship. Designed by Open Studio Stockholm to offer a memorable shopping experience, the pop-up features a curated selection of the H&M Adorables line, which is also available at Selfridges Birmingh
Tiffany & Co. Selfridges Window Takeover, Oxford Street London.
SDD24/41_05: Tiffany & Co. has unveiled a stunning immersive window installation at Selfridges, showcasing the brand's deep-rooted connection to art, design, and exceptional craftsmanship. Located on London’s iconic Oxford Street, this open-to-all gallery transforms the storefront into a visual masterpiece, combining the works of renowned British artists with window displays inspired by The Tiffany Archives. The installation offers a unique blend of artistic heritage and cont
Fenty Hair 'Mane Street' Pop-Up Experience at The Corner Shop, Selfridges Oxford Street London.
SDD24/36_03: Rihanna's Fenty Hair has made its UK debut with an exclusive launch at Selfridges. To celebrate, the brand has transformed Selfridges' iconic Corner Shop into 'Mane Street', an immersive pop-up experience. Inspired by the brand's campaign featuring Jess Glynne, 'Mane Street' offers visitors an interactive journey, complete with styling stations, a Fenty Flower Market, and the Hair Heaven Salon, where customers can book styling sessions. The pop-up also includes t
Marc Jacobs Fall 24 Collection Pop-Up Space, Selfridges Oxford Street London.
SDD24/34_03: The new Marc Jacobs Fall 2024 collection takes centre stage in a vibrant pop-up at Selfridges Oxford Street. Located in The Atrium, this space has been transformed with a playful twist on classical architecture, featuring busts draped with bags and murals showcasing signature pieces like the Kiki Boots and Tote Bags. The collection blends 80s punk and glamour with standout pieces such as red and black satin two-pieces, zebra sequin mini dresses, and studded denim
Hennessy x NBA Experience At The Selfridges Corner Shop, Oxford Street London.
SDD24/33_04: Hennessy has transformed the iconic Corner Shop at Selfridges on Oxford Street into an immersive basketball experience as part of the department store’s Sportopia series, celebrating the vibrant intersection of sport, community, and culture. Visitors can step onto the court and compete in a one-minute shootout challenge, with a chance to win a limited edition Hennessy X.O NBA bottle. Beyond the court, fans can enjoy Hennessy cocktails at the stylish Player's Loun
Stanley 'Hydrate Your Way' Selfridges Window Display, Oxford Street London.
SDD24/25_05: The "Hydrate Your Way" window display by Stanley at Selfridges on Oxford Street, London, offers a refreshing tribute to leisurely summer days by the pool. This vibrant installation, showcasing Stanley's commitment to hydration, invites passersby into a visually captivating experience, blending the brand's iconic products with the essence of sunny relaxation.
1664 Blanc Selfridges Experiences, Oxford Street London.
SDD24/08_04: As the principal partner of London Fashion Week, 1664 Blanc is set to become this season's must-have beverage. In a...
Jil Sander Duke Street Pop-Up Kiosk Concept Store and Café Experience, Selfridges London.
SDD37_06: Jill Sander Duke Street Pop-Up Kiosk Concept Store and Café Experience, Selfridges London
Vogue World Pop-Up Newsstand, Selfridges Oxford Street London.
SDD37_04: Vogue World Pop-Up Newsstand, Selfridges Oxford Street London.
Versace Fall-Winter 2023 Immersive Installation, The Corner Shop At Selfridges Oxford Street London.
SDD36_03: Versace Fall-Winter 2023 Immersive Installation, The Corner Shop At Selfridges Oxford Street London.
Yinka Ilori x Courvoisier Pop-Up Cocktail Bar, The Wonder Room Selfridges Oxford St London.
SDD34_06: Yinka Ilori x Courvoisier Pop-Up Cocktail Bar, The Wonder Room Selfridges Oxford St London.
Chin Chin Ice Cream 'Summer Under The Canopy' Selfridges Pop-Up, Oxford Street London.
SDD29_03: Chin Chin Ice Cream 'Summer Under The Canopy' Selfridges Pop-Up, Oxford Street London.
Allbirds Carbon Concept Store at Selfridges by HarrimanSteel, Oxford St London.
SDD27_04: Allbirds Carbon Concept Store at Selfridges by HarrimanSteel, Oxford St London.
Skims Selfridges Corner Shop Pop-Up Space, Oxford Street London.
SDD24_02: Skims Selfridges Corner Shop Pop-Up Space, Oxford Street London.
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