AMIRI Beach Club at The Selfridges Corner Shop, Oxford Street London.

Pictures courtesy of AMIRI

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SDD25/28_02:

AMIRI Beach Club Brings West Coast Cool to Oxford Street

The Corner Shop, Selfridges, London

AMIRI has brought a slice of LA’s laid-back luxe to London with its summer-long takeover of Selfridges’ Corner Shop. Reimagined as the AMIRI Beach Club, this immersive brand experience fuses fashion, music, design, and culture into a vibrant physical expression of the label’s signature aesthetic.

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