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Amouage at Selfridges, Oxford Street London.

Jun 20, 2025
2 min read

Updated: Jul 3, 2025

Pictures courtesy of Amouage
Pictures courtesy of Amouage

SDD25/24_05:

House of Amouage Tribute to Jabal Shams

Selfridges London


The House of Amouage invites guests on a sensorial journey deep into the heart of Oman’s wild landscapes. Set within the iconic Selfridges store, this immersive activation unveils Decision and Existence, two new fragrance creations by Quentin Bisch that capture the essence of Oman’s highest peak, Jabal Shams.


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