top of page

Hennessy x NBA Experience At The Selfridges Corner Shop, Oxford Street London.


SDD24/33_04: Hennessy has transformed the iconic Corner Shop at Selfridges on Oxford Street into an immersive basketball experience as part of the department store’s Sportopia series, celebrating the vibrant intersection of sport, community, and culture.


Visitors can step onto the court and compete in a one-minute shootout challenge, with a chance to win a limited edition Hennessy X.O NBA bottle.


Beyond the court, fans can enjoy Hennessy cocktails at the stylish Player's Lounge Bar, part of the brand’s celebration of sport and culture.


The pop-up also features in-game entertainment with the ‘Henny Cam,’ capturing NBA-style moments. This activation is part of Selfridges’ Sportopia series, highlighting the intersection of sport, community, and culture.


Pictures courtesy of Selfridges.

Want to read more?

Subscribe to shopdropdaily.com to keep reading this exclusive post.

© Original Image Source
SDD Shop Drop Daily

A daily drop of the best retail store concepts, visual merchandising, pop-ups, window displays and branded shop environments globally.

Curated by Tim Nash

  • LinkedIn
  • Instagram
bottom of page