Farm Rio Pop-Up and Window Installation, Selfridges Oxford Street London.

Pictures courtesy of Farm Rio / Michael Franke

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SDD25/27_04:

FARM Rio x Estúdio Campana Turns Selfridges into a Living Forest

Selfridges London, 400 Oxford Street, UK

FARM Rio’s debut at Selfridges is more than a pop-up, it’s an immersive celebration of Brazilian creativity, nature, and cultural storytelling. Created in collaboration with the iconic Estúdio Campana, this experience redefines what fashion retail can be when design and purpose collide.

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